Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.
How to allocate your marketing budget

Allocating a marketing budget is an intimidating but necessary task. You know, like cleaning out your closet a la Marie Kondo. It's worth it. 

Digital marketing valentines

It’s surprisingly easy to come up with digital marketing valentines. So we went for it. Enjoy!

Whether you're looking to break into digital marketing or you're well-seasoned in the industry, it's always important to brush up on your career skills.

How to Set & Achieve Goals

Reusing or just slightly tweaking the same goals every quarter or year isn’t enough. Luckily for you, we have some helpful tips to keep in mind when creating new business goals for 2019.

Learn about how the ever-growing Internet of Things will impact analytics, search and social advertising, and privacy.

Digital Olympus Perfect Search Recap

Our Director of SEO & Content Justin McIntyre presented during today’s fall 2018 Digital Olympus conference. Sad you missed it? Don’t worry—we’ve put together a quick little SparkNotes summary for you.

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