Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. The CPC ads will join the previous cost-per-impression (CPM) and cost-per-view (CPV) ad units.
Think about the plethora of gadgets that can be connected to the internet, collecting and sharing data. Apple watches, smart TVs, NEST smart thermostats, Bluetooth headphones, home security systems, and motion sensors. The list is unending and growing. These items make up the Internet of Things …
The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
If you’ve worked in digital marketing, then you should know a thing a two about the artist formerly known as Google AdWords. It was an all-encompassing platform for digital marketers to reach out to customers through display ads, search ads, video ads, and more. As screens, channels, and formats …
Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …
