Google Discovery Ads: Here’s Everything You Need to Know
During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months.
6 Key Issues in Higher Ed PPC Ads
While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
Why Retailers Should “Get In On The Action” With Google Shopping Actions
We’ve all seen the headlines: shopping malls are dying, foot traffic is down, and brick-and-mortar stores are closing. Now more than ever, consumers are turning to online shopping via mobile devices, laptops, and even voice-activated speakers.
Why Video Marketing is a Big Deal (And How to Pull It Off!)
Digital marketing is in a constant state of evolution, and video marketing is an essential part of this development. In 2019, videos serve a more important purpose than simple entertainment.
Bumper Machine, Gallery Ads & More: Updates from Google’s Marketing Live Keynote
Did you have time to attend or watch the 2019 Google Marketing Live keynote? Or did you watch it and forget to take notes? Don’t worry, we won’t judge.
Everything You Need to Know About Responsive Search Ads (RSAs)
In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.