How to NOT Automate Your SEO & PPC with AI

Automation is on the rise, with artificial intelligence (AI) tools able to handle simple, mundane tasks that would have taken large amounts of human time in years past. Automation can save time in both search engine optimization (SEO) and online advertising (PPC) if it is guided by human strategy …

A Quick Guide to Competitor Campaigns for Education

Like news about the 2018 Winter Olympics, online education is trending up. This growth goes along with the popularity of short-term certificate programs that provide practical skill training, like those offered at General Assembly or Startup Institute.

Everything You Need to Know about Google Chrome’s Ad Blocker

In June 2017, Google announced that it would release a Chrome ad blocker in early 2018. This was big (and shocking!) news coming from a tech company that makes about 90% of its revenue from advertisements.

5 Ways to Spice Up Your Business’ Facebook Ad Copy

Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new. These 5 unconventional tips might just increase your CTR, conversions, and get your business some sweet, sweet likes.

Why Your Business Should Explore Conversational Marketing

The digital marketing industry has been growing rapidly over the years, with search, display, video, and email expected to spend over $120B by 2021.

Your Super Handy, Mostly Comprehensive Guide to the RFP Process

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

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