The Complete eCommerce Holiday SEO Guide: How To Boost Organic Traffic In Q4
As the 2024 holiday season approaches, eCommerce businesses are ramping up their SEO strategies to capture valuable organic traffic during one of the most competitive times of the year. With increasing competition and …
Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account. After all, there are so many elements to take in.
Beginning in mid-November 2018, YouTube started showing some Google Search text ads in their search results for campaigns that were opted into showing on Search Partners. At SMX West, Google announced this change officially. In other words, YouTube is now incorporated into the Search Partners ad …
On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. The CPC ads will join the previous cost-per-impression (CPM) and cost-per-view (CPV) ad units.
Think about the plethora of gadgets that can be connected to the internet, collecting and sharing data. Apple watches, smart TVs, NEST smart thermostats, Bluetooth headphones, home security systems, and motion sensors. The list is unending and growing. These items make up the Internet of Things …
The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
