The 5 Things You Better Be Doing Now in Your Responsive Search Ad Strategy

While you can still run expanded text ads in your current Google Ads campaigns, as of this summer, you can’t create new ads or edit old ones. To put it in the words of the great Hilary Duff, expanded text ads are so yesterday. This makes your responsive search ad strategy especially relevant. 

Increase Conversions with Calls-to-Action on Your Website

Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.

The Big Data Buffet: How to Analyze Metrics Effectively

The golden rule of big data comes from the golden rule of buffet lines: less is more. Not only is big data hard to digest, but it can also leave you feeling sick to your analytical stomach when you’re toe-to-toe with the vast spread of information.

Why Social Psychology Can Boost Your E-Commerce Advertising Strategies

There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.

What You Need to Know About the AdWords Daily Budget Update

In the midst of all of the AdWords updates—you know, the new AdWords experience and the expanding impact of Google Brain—Google made a sudden announcement at the beginning of October 2017. Campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.

4 PPC Strategies Your E-Commerce Business Needs to Test in Q4

Q4 is upon us. For brands and marketers alike, Q4 is both exciting and stressful. Already feeling the holiday stress?

Machine Learning is Changing AdWords—Here’s How You Should Adjust

Let’s face it. Digital marketing advertising platforms are notorious for constantly adjusting their tools and how users interact with them.

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