Did you have time to attend or watch the 2019 Google Marketing Live keynote? Or did you watch it and forget to take notes? Don’t worry, we won’t judge.
Every marketing leader understands the importance of accurate data. When bots infiltrate your website forms, they muddy your insights and waste precious resources. For the CMOs and VPs of Marketing, managing these nuisances can be crucial.
Here are six tried-and-true strategies to ensure your …
In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account. After all, there are so many elements to take in.
Beginning in mid-November 2018, YouTube started showing some Google Search text ads in their search results for campaigns that were opted into showing on Search Partners. At SMX West, Google announced this change officially. In other words, YouTube is now incorporated into the Search Partners ad …
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