2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

What’s the Deal with the YouTube TrueView for Action Campaign?

The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …

How to Use Slideshow Facebook Video Ads to Elevate Your Advertising

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

What’s the Difference Between Google’s 3 Advertising Brands?

If you’ve worked in digital marketing, then you should know a thing a two about the artist formerly known as Google AdWords. It was an all-encompassing platform for digital marketers to reach out to customers through display ads, search ads, video ads, and more. As screens, channels, and formats …

Exploring the Amazon: A Guide to Amazon Advertising

Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …

Your Guide to Google Analytics’ New Cross Device Tracking and Reporting

Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.

Missed the Google Marketing Live Keynote? Here’s What You Need to Know

On Tuesday, July 10th,Google live-streamed their annual Google Marketing Live keynote. This live stream details many initiatives and features that are coming to the recently rebranded Google Ads platform.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.