Machine Learning is Changing AdWords—Here’s How You Should Adjust
Let’s face it. Digital marketing advertising platforms are notorious for constantly adjusting their tools and how users interact with them.
Economic Trends in PPC Competition and Costs per Click
How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
How to Optimize Your Online Presence When Looking for a Job
So you’re looking for a new job. Yay! Okay, okay. I know that no one enjoys job searching. It can be confusing and frustrating to apply for jobs online.
A Quick Overview of the New AdWords Experience
Back in January 2017, Google started slowly rolling out what they dubbed “the new AdWords experience.” Sounds fancy, but what does it actually mean?
The Sales Cycle that Never Ends: Finishing Strong in the Education Funnel (Part 2)
Now that you’ve studied up on all you need to know about the early stages of the higher education sales funnel, it’s time to hit the books on how to achieve your end goals: applications, enrollment, and beyond. (Well, the metaphorical books, A.K.A. this blog post.) Let’s go!
The Sales Cycle That Never Ends: Getting the Best Marketing Return for Higher Education (Part 1)
Did you know that a shark can detect a fish’s heartbeat before it attacks? Or that cheese is the most stolen food in the world? (Thanks for those dinner party facts, Google.) With massive amounts of information available at the swipe of a screen, we’re constantly processing new information. …
Why Your Business Should Test the New Posts on Google Feature
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.