Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
Did you know that a shark can detect a fish’s heartbeat before it attacks? Or that cheese is the most stolen food in the world? (Thanks for those dinner party facts, Google.) With massive amounts of information available at the swipe of a screen, we’re constantly processing new information. …
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.
A little less than a year ago, Google officially rolled out expanded text ads (ETAs) to advertisers. This came after the tech giant announced several AdWords changes at their annual Performance Summit in May of 2016.
At Perfect Search, there are quite a few things we’re obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.
A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)
If you’ve noticed discrepancies in conversion metrics between Google Analytics and Google AdWords, you’re not alone.
