Why Your Business Should Explore Conversational Marketing
The digital marketing industry has been growing rapidly over the years, with search, display, video, and email expected to spend over $120B by 2021.
Components of a Successful Marketing Agency Reporting Call
Communication is the most important aspect of working with a marketing agency.
It’s how you ensure you’re not wasting any ad spend and getting the optimal performance from your ad campaigns.
Your Super Handy, Mostly Comprehensive Guide to the RFP Process
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
Increase Conversions with Calls-to-Action on Your Website
Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.
The Big Data Buffet: How to Analyze Metrics Effectively
The golden rule of big data comes from the golden rule of buffet lines: less is more. Not only is big data hard to digest, but it can also leave you feeling sick to your analytical stomach when you’re toe-to-toe with the vast spread of information.
Why Social Psychology Can Boost Your E-Commerce Advertising Strategies
There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.