Your Guide to Google Analytics’ New Cross Device Tracking and Reporting
Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
Missed the Google Marketing Live Keynote? Here’s What You Need to Know
On Tuesday, July 10th,Google live-streamed their annual Google Marketing Live keynote. This live stream details many initiatives and features that are coming to the recently rebranded Google Ads platform.
What’s New with Google Shopping Campaigns?
Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.
You Can Now View Your Ad Version History—Here’s What You Need to Know
From their most recent algorithm update to moving towards expanded text ads to best suit advertisers on mobile devices, Google is always trying to stay ahead of the curve. AdWords itself is also always changing. In addition to the platform’s own facelift, you can now view your ad version history. …
Romancing Bing: How to Cater to 30% of the Market Share
Imagine if a bachelor (from “The Bachelor,” of course) ignored 30% of the possible contestants. His chances of finding lasting love would be even more microscopic than if he gave equal attention to all his suitors. Fewer dates, less drama, less angst. What if one of the women he had paid no …
Always Be Testing: How Useful are Google AdWords Drafts and Experiments?
Always be testing. That should be every digital marketer’s motto. After all, almost every part of digital marketing can be tested, from A/B testing landing pages to ad copy to the way you structure accounts and bid on keywords. And, with new tools and techniques, as well as the rise of automation …