6 Ways To Block Contact Form Spam Leads And Control Bot Form Fills

Every marketing leader understands the importance of accurate data. When bots infiltrate your website forms, they muddy your insights and waste precious resources. For the CMOs and VPs of Marketing, managing these nuisances can be crucial.

Here are six tried-and-true strategies to ensure your …

Everything You Need to Know about Google Chrome’s Ad Blocker

In June 2017, Google announced that it would release a Chrome ad blocker in early 2018. This was big (and shocking!) news coming from a tech company that makes about 90% of its revenue from advertisements.

5 Ways to Spice Up Your Business’ Facebook Ad Copy

Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new. These 5 unconventional tips might just increase your CTR, conversions, and get your business some sweet, sweet likes.

Why Your Business Should Explore Conversational Marketing

The digital marketing industry has been growing rapidly over the years, with search, display, video, and email expected to spend over $120B by 2021.

Your Super Handy, Mostly Comprehensive Guide to the RFP Process

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

Increase Conversions with Calls-to-Action on Your Website

Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.

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