Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and limited visibility into metrics and reporting. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception.
Always be testing. That should be every digital marketer’s motto. After all, almost every part of digital marketing can be tested, from A/B testing landing pages to ad copy to the way you structure accounts and bid on keywords. And, with new tools and techniques, as well as the rise of automation …
Like news about the 2018 Winter Olympics, online education is trending up. This growth goes along with the popularity of short-term certificate programs that provide practical skill training, like those offered at General Assembly or Startup Institute.
In June 2017, Google announced that it would release a Chrome ad blocker in early 2018. This was big (and shocking!) news coming from a tech company that makes about 90% of its revenue from advertisements.
Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new. These 5 unconventional tips might just increase your CTR, conversions, and get your business some sweet, sweet likes.
The digital marketing industry has been growing rapidly over the years, with search, display, video, and email expected to spend over $120B by 2021.
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
