Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and limited visibility into metrics and reporting. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception.
Beginning in mid-November 2018, YouTube started showing some Google Search text ads in their search results for campaigns that were opted into showing on Search Partners. At SMX West, Google announced this change officially. In other words, YouTube is now incorporated into the Search Partners ad …
On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. The CPC ads will join the previous cost-per-impression (CPM) and cost-per-view (CPV) ad units.
Think about the plethora of gadgets that can be connected to the internet, collecting and sharing data. Apple watches, smart TVs, NEST smart thermostats, Bluetooth headphones, home security systems, and motion sensors. The list is unending and growing. These items make up the Internet of Things …
The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
If you’ve worked in digital marketing, then you should know a thing a two about the artist formerly known as Google AdWords. It was an all-encompassing platform for digital marketers to reach out to customers through display ads, search ads, video ads, and more. As screens, channels, and formats …
