What’s New with Google Shopping Campaigns?
Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.
The Top Conversion Goals for Association Marketing Leaders
Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
You Can Now View Your Ad Version History—Here’s What You Need to Know
From their most recent algorithm update to moving towards expanded text ads to best suit advertisers on mobile devices, Google is always trying to stay ahead of the curve. AdWords itself is also always changing. In addition to the platform’s own facelift, you can now view your ad version history. …
Romancing Bing: How to Cater to 30% of the Market Share
Imagine if a bachelor (from “The Bachelor,” of course) ignored 30% of the possible contestants. His chances of finding lasting love would be even more microscopic than if he gave equal attention to all his suitors. Fewer dates, less drama, less angst. What if one of the women he had paid no …
Always Be Testing: How Useful are Google AdWords Drafts and Experiments?
Always be testing. That should be every digital marketer’s motto. After all, almost every part of digital marketing can be tested, from A/B testing landing pages to ad copy to the way you structure accounts and bid on keywords. And, with new tools and techniques, as well as the rise of automation …
A Quick Guide to Competitor Campaigns for Education
Like news about the 2018 Winter Olympics, online education is trending up. This growth goes along with the popularity of short-term certificate programs that provide practical skill training, like those offered at General Assembly or Startup Institute.
Everything You Need to Know about Google Chrome’s Ad Blocker
In June 2017, Google announced that it would release a Chrome ad blocker in early 2018. This was big (and shocking!) news coming from a tech company that makes about 90% of its revenue from advertisements.