Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.
We shot, and we shot, and we shot.
The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
If you’ve worked in digital marketing, then you should know a thing a two about the artist formerly known as Google AdWords. It was an all-encompassing platform for digital marketers to reach out to customers through display ads, search ads, video ads, and more. As screens, channels, and formats …
Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …
Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.
On Tuesday, July 10th,Google live-streamed their annual Google Marketing Live keynote. This live stream details many initiatives and features that are coming to the recently rebranded Google Ads platform.
