10 Tips for Making The Best Healthcare Ads

Starting digital advertising for your wellness business is an exciting step, but it requires careful planning to create the best healthcare ads. Breaking through the surplus of advertisements and leaving a lasting impression is a significant challenge. 

This blog is your go-to guide, providing the …

Everything You Need to Know About Responsive Search Ads (RSAs)

In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.

4 Things to Look at When You’re New to a Google Ads Account

Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account. After all, there are so many elements to take in.

Google Search Ads Are Now in YouTube Search Results

Beginning in mid-November 2018, YouTube started showing some Google Search text ads in their search results for campaigns that were opted into showing on Search Partners. At SMX West, Google announced this change officially. In other words, YouTube is now incorporated into the Search Partners ad …

Reddit Launches Cost-Per-Click Bidding

On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. The CPC ads will join the previous cost-per-impression (CPM) and cost-per-view (CPV) ad units.

How the Internet of Things is Disrupting Digital Marketing

Think about the plethora of gadgets that can be connected to the internet, collecting and sharing data. Apple watches, smart TVs, NEST smart thermostats, Bluetooth headphones, home security systems, and motion sensors. The list is unending and growing. These items make up the Internet of Things …

What’s the Deal with the YouTube TrueView for Action Campaign?

The YouTube TrueView for Action campaign type was released from beta in 2018. Unlike earlier YouTube video campaigns, this campaign type was specifically created to send people from YouTube to a landing page on your website. While bidding in other campaigns centered around views of your ads, …

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