How Psychology Research Can Help You Create Beautiful Ad Design
Have you ever wondered what makes something beautiful? Zeroing in on this phenomenon is not only fascinating but useful for your ad design, too.
6 Key Issues in Higher Ed PPC Ads
While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
3 Quick Optimizations to Get Your Google Ads Account In Shape!
The year is still fresh and new, but statistically, by January 19th most of us have already abandoned our New Year’s Resolutions. Creating strong and lasting habits, like getting back in shape, is no easy feat—unless you’re talking about your Google Ads account!
Everything You Need to Know About Competition in Google Ads
Competition on Google has risen over the years as more companies invest in Google Ads. If your business is in a competitive field, you’ll want to make sure that your ads on Google show first, on top of your competitor ads. Click through rates on your ads can decrease by up to 2% between the first …
Google Ads Rolls Out Combined Audiences for Search
Advertisers familiar with Facebook Ads Manager know that audience layering has been around for quite some time. This handy feature allows for more granular targeting across interests, demographics, and behaviors.
3 Reasons Your Non-Profit Should Consider Google Ads
In the increasingly crowded landscape of digital advertising, getting your company’s foot in the door can feel intimidating. And when it comes to organizations like nonprofits, this challenge might seem more daunting due to the costs associated with digital advertising and channel complexity.
5 Trends in Digital Marketing for Arts & Crafts Shops
Looking to grow your audience and attract new users to your arts and crafts business? No problem! I’ve compiled my top five digital advertising pieces of advice and ideas to try out.