2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Escape the Attribution Dark Ages: Your Google Conversion Attribution FAQ

If you’ve noticed discrepancies in conversion metrics between Google Analytics and Google AdWords, you’re not alone.

5 Tips to Help You Ace Your Next Digital Marketing Phone Interview

If you’re like most millennials, you only answer your phone when your Postmates delivery is outside your apartment. The idea of a phone interview might leave you feeling tongue-tied. Never fear!

How Your Business Can Make the Most of Remarketing Lists

I’m going to start this blog post in defiance of everything my English teachers ever taught me. It’s cliché time.

Emoji are Back in the SERP…What Does This Mean For Your Business?

Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.

7 AdWords Tips to Help Your Business Save Money & Improve Performance

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?

What’s Exactly Going on with the AdWords Exact Match Update?

Paul Hollywood expects the Great British Bake Off contestants to follow the technical challenge instructions *exactly*. (Especially for Bread Week.) He probably wouldn’t put up with the latest update to AdWords exact match. Spoiler alert: Exact match is less exact than it used to be.

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