The Power of Maximize Conversion Value Bidding in B2B Marketing

The Value in Values: Unleashing the Power of Maximize Conversion Value Bidding in B2B Marketing

B2B marketers frequently struggle to maximize advertising budgets. Traditional bidding strategies focus on clicks or conversion counts, which don’t always translate to real value. This oversight …

Why Social Psychology Can Boost Your E-Commerce Advertising Strategies

There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.

What You Need to Know About the AdWords Daily Budget Update

In the midst of all of the AdWords updates—you know, the new AdWords experience and the expanding impact of Google Brain—Google made a sudden announcement at the beginning of October 2017. Campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.

4 PPC Strategies Your E-Commerce Business Needs to Test in Q4

Q4 is upon us. For brands and marketers alike, Q4 is both exciting and stressful. Already feeling the holiday stress?

Machine Learning is Changing AdWords—Here’s How You Should Adjust

Let’s face it. Digital marketing advertising platforms are notorious for constantly adjusting their tools and how users interact with them.

How to Optimize Your Online Presence When Looking for a Job

So you’re looking for a new job. Yay! Okay, okay. I know that no one enjoys job searching. It can be confusing and frustrating to apply for jobs online.

A Quick Overview of the New AdWords Experience

Back in January 2017, Google started slowly rolling out what they dubbed “the new AdWords experience.” Sounds fancy, but what does it actually mean?

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