How to Improve Performance Max Ad Campaign Performance

Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and changing functionality. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception. 

Since Google introduced …

Emoji are Back in the SERP…What Does This Mean For Your Business?

Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.

7 AdWords Tips to Help Your Business Save Money & Improve Performance

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?

What’s Exactly Going on with the AdWords Exact Match Update?

Paul Hollywood expects the Great British Bake Off contestants to follow the technical challenge instructions *exactly*. (Especially for Bread Week.) He probably wouldn’t put up with the latest update to AdWords exact match. Spoiler alert: Exact match is less exact than it used to be.

Snap 101: Introduction to Snapchat Advertising

Over 150 million people use Snapchat every day. Every single day, Snapchat users watch over 10 billion videos and spend an average of 25-30 minutes on Snapchat.

Why March Madness is a Golden Opportunity for Digital Marketing

Forget the Super Bowl. College basketball is the real slam dunk sporting event for digital marketers.

Seize the Moment: Google’s Micro-Moments & Your PPC Strategy

As mobile searches continue to grow, so does Google’s emphasis on the “mobile-first world.” To compete in this world, brands and businesses must be present in the micro-moment. The micro-moment sounds like fancy marketing jargon, but you’ve probably experienced three micro-moments today.

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