A Comprehensive Guide to A/B Testing Your Website [Infographic]
At Perfect Search, there are quite a few things we’re obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
4 Ways You Can Adjust Your Digital Marketing According to the Weather
A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)
Escape the Attribution Dark Ages: Your Google Conversion Attribution FAQ
If you’ve noticed discrepancies in conversion metrics between Google Analytics and Google AdWords, you’re not alone.
5 Tips to Help You Ace Your Next Digital Marketing Phone Interview
If you’re like most millennials, you only answer your phone when your Postmates delivery is outside your apartment. The idea of a phone interview might leave you feeling tongue-tied. Never fear!
How Your Business Can Make the Most of Remarketing Lists
I’m going to start this blog post in defiance of everything my English teachers ever taught me. It’s cliché time.
Emoji are Back in the SERP…What Does This Mean For Your Business?
Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.