Paid search campaigns are extremely versatile. Whether you’re a university looking for higher enrollment numbers or an e-commerce site trying to move products out of your warehouse, pay-per-click (PPC) campaigns have something to offer.
For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …
So maybe you’re the Director of Marketing at an enterprise business. Or you’re the Head of Business Development. Perhaps you’re in charge of advertising relations. No matter your title, if you’re the liaison between your enterprise business and your digital marketing agency, this is a must-read.
The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.)
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