Overcome Healthcare Ad Restrictions on Google and Meta
One of the worst feelings is working diligently on a digital marketing campaign only to experience blocked ads, downtime, and ad account suspensions. Not knowing how to revise healthcare campaigns after rejection is incredibly stressful for marketers. Blacklisted terms, imagery, and even health …
Increase Conversions with Calls-to-Action on Your Website
Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.
The Big Data Buffet: How to Analyze Metrics Effectively
The golden rule of big data comes from the golden rule of buffet lines: less is more. Not only is big data hard to digest, but it can also leave you feeling sick to your analytical stomach when you’re toe-to-toe with the vast spread of information.
Why Social Psychology Can Boost Your E-Commerce Advertising Strategies
There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.
What You Need to Know About the AdWords Daily Budget Update
In the midst of all of the AdWords updates—you know, the new AdWords experience and the expanding impact of Google Brain—Google made a sudden announcement at the beginning of October 2017. Campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.
4 PPC Strategies Your E-Commerce Business Needs to Test in Q4
Q4 is upon us. For brands and marketers alike, Q4 is both exciting and stressful. Already feeling the holiday stress?