The Power of Maximize Conversion Value Bidding in B2B Marketing

The Value in Values: Unleashing the Power of Maximize Conversion Value Bidding in B2B Marketing

B2B marketers frequently struggle to maximize advertising budgets. Traditional bidding strategies focus on clicks or conversion counts, which don’t always translate to real value. This oversight …

The Sales Cycle that Never Ends: Finishing Strong in the Education Funnel (Part 2)

Now that you’ve studied up on all you need to know about the early stages of the higher education sales funnel, it’s time to hit the books on how to achieve your end goals: applications, enrollment, and beyond. (Well, the metaphorical books, A.K.A. this blog post.) Let’s go! 

The Sales Cycle That Never Ends: Getting the Best Marketing Return for Higher Education (Part 1)

Did you know that a shark can detect a fish’s heartbeat before it attacks? Or that cheese is the most stolen food in the world? (Thanks for those dinner party facts, Google.) With massive amounts of information available at the swipe of a screen, we’re constantly processing new information. …

Why Your Business Should Test the New Posts on Google Feature

Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.

Your Guide to Google’s Responsive Display Ads: An Unsung Hero

A little less than a year ago, Google officially rolled out expanded text ads (ETAs) to advertisers. This came after the tech giant announced several AdWords changes at their annual Performance Summit in May of 2016.

A Comprehensive Guide to A/B Testing Your Website [Infographic]

At Perfect Search, there are quite a few things we’re obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.

4 Ways You Can Adjust Your Digital Marketing According to the Weather

A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)

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