Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and limited visibility into metrics and reporting. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception.
A little less than a year ago, Google officially rolled out expanded text ads (ETAs) to advertisers. This came after the tech giant announced several AdWords changes at their annual Performance Summit in May of 2016.
At Perfect Search, there are quite a few things we’re obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.
A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)
If you’ve noticed discrepancies in conversion metrics between Google Analytics and Google AdWords, you’re not alone.
If you’re like most millennials, you only answer your phone when your Postmates delivery is outside your apartment. The idea of a phone interview might leave you feeling tongue-tied. Never fear!
I’m going to start this blog post in defiance of everything my English teachers ever taught me. It’s cliché time.
