Conversion Goals for New Association Marketing Leaders

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

How to Master Micro-Conversions in SEO & PPC

There’s no doubt that digital marketers everywhere love conversions. Online purchases, contact forms, phone calls—you name it, we want ‘em. 

How to Ace the AdWords Quality Score

9/10. 4/10. 7/10. Am I judging an Olympic sports team? No! Rating new horror movies on Rotten Tomatoes? Nope. I’m actually analyzing different Quality Scores on Google AdWords.

How Your Enterprise Business Can Make the Most of a Digital Marketing Agency

So maybe you’re the Director of Marketing at an enterprise business. Or you’re the Head of Business Development. Perhaps you’re in charge of advertising relations. No matter your title, if you’re the liaison between your enterprise business and your digital marketing agency, this is a must-read. 

How Your Business Can Benefit from Google’s New Cross-Device Reports

The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.) 

How Your Business Can Capture the Magic of Q4

‘Tis the season to be jolly–and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.     

Once Upon a Time: How PPC Numbers Tell Stories

If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers. And during my time at Perfect Search Media, I have finally accepted and understood …

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