7 AdWords Tips to Help Your Business Save Money & Improve Performance
Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
What’s Exactly Going on with the AdWords Exact Match Update?
Paul Hollywood expects the Great British Bake Off contestants to follow the technical challenge instructions *exactly*. (Especially for Bread Week.) He probably wouldn’t put up with the latest update to AdWords exact match. Spoiler alert: Exact match is less exact than it used to be.
Snap 101: Introduction to Snapchat Advertising
Over 150 million people use Snapchat every day. Every single day, Snapchat users watch over 10 billion videos and spend an average of 25-30 minutes on Snapchat.
Why March Madness is a Golden Opportunity for Digital Marketing
Forget the Super Bowl. College basketball is the real slam dunk sporting event for digital marketers.
Seize the Moment: Google’s Micro-Moments & Your PPC Strategy
As mobile searches continue to grow, so does Google’s emphasis on the “mobile-first world.” To compete in this world, brands and businesses must be present in the micro-moment. The micro-moment sounds like fancy marketing jargon, but you’ve probably experienced three micro-moments today.
Facebook Messenger Ads Have Arrived—Here’s What Your Business Needs to Know
Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention. Find out how and why businesses like yours can increase customer reach and engagement on this …