This is the digital marketing universal truth: You should always be testing—especially in your ad campaigns. In a time when users are estimated to perform over 1,000 searches per year, it’s easy for your business to get lost in the shuffle if you’re not using the most creative or relevant ad …
Every marketing leader understands the importance of accurate data. When bots infiltrate your website forms, they muddy your insights and waste precious resources. For the CMOs and VPs of Marketing, managing these nuisances can be crucial.
Here are six tried-and-true strategies to ensure your …
Paid search campaigns are extremely versatile. Whether you’re a university looking for higher enrollment numbers or an e-commerce site trying to move products out of your warehouse, pay-per-click (PPC) campaigns have something to offer.
So maybe you’re the Director of Marketing at an enterprise business. Or you’re the Head of Business Development. Perhaps you’re in charge of advertising relations. No matter your title, if you’re the liaison between your enterprise business and your digital marketing agency, this is a must-read.
The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.)
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