The Power of Maximize Conversion Value Bidding in B2B Marketing

The Value in Values: Unleashing the Power of Maximize Conversion Value Bidding in B2B Marketing

B2B marketers frequently struggle to maximize advertising budgets. Traditional bidding strategies focus on clicks or conversion counts, which don’t always translate to real value. This oversight …

A Brand-New Outlook: The PPC Benefits of a Brand Campaign

Paid search campaigns are extremely versatile. Whether you’re a university looking for higher enrollment numbers or an e-commerce site trying to move products out of your warehouse, pay-per-click (PPC) campaigns have something to offer.

How to Master Micro-Conversions in SEO & PPC

There’s no doubt that digital marketers everywhere love conversions. Online purchases, contact forms, phone calls—you name it, we want ‘em. 

How to Ace the AdWords Quality Score

9/10. 4/10. 7/10. Am I judging an Olympic sports team? No! Rating new horror movies on Rotten Tomatoes? Nope. I’m actually analyzing different Quality Scores on Google AdWords.

How Your Enterprise Business Can Make the Most of a Digital Marketing Agency

So maybe you’re the Director of Marketing at an enterprise business. Or you’re the Head of Business Development. Perhaps you’re in charge of advertising relations. No matter your title, if you’re the liaison between your enterprise business and your digital marketing agency, this is a must-read. 

How Your Business Can Benefit from Google’s New Cross-Device Reports

The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.) 

How Your Business Can Capture the Magic of Q4

‘Tis the season to be jolly–and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.     

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