If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers. And during my time at Perfect Search Media, I have finally accepted and understood …
Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.
We shot, and we shot, and we shot.
That special time of year is upon us once again: Q4. While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.
“How do your strategies work in our industry?”
Any digital advertising interface seems daunting when first introduced to it. (#TBT to when I first took a look at Google AdWords. I was but a child.) Still, once you start getting acquainted with the important metrics, you’ll get used to it.
Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.
Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet).
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