The Top Conversion Goals for Association Marketing Leaders

Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

Why Your Business Needs to Convert (!) to Conversion Tracking

From billboards and the Yellow Pages to Google Display ads and Facebook Promoted Posts, advertising has come pretty far. Remember Yellow Pages? While they definitely still exist, I’d be willing to bet they’re more commonly used as paperweights than as an actual way to find something.

An AdWords Romance: Why I Fell In Love With Digital Marketing

Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.

Your Simple Guide to Instagram, Pinterest & Twitter: Mastering Millennial Marketing

Social media now makes it easier than ever before to know exactly what your friends are up to, what they’re eating for brunch, who they’re following, and beyond. I’ve definitely done my share of Facebook stalking; let’s be honest, you probably have, too.

Why Brilliant Design Makes Your Banner Ads More Effective

If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds. Most of the time you try to pretend …

Your 6 Tips to Excelling at PPC for Higher Education

Think back to when you were first applying for college.  Chances are, you extensively researched schools that you were interested in, narrowed down that list to a couple schools, and only after months of research did you decide on a school. You probably weren’t Googling “schools near me” or “top …

How to Master Higher Education Marketing: Why It’s Time to Go Digital

Do you remember what it was like when you were looking at schools? Did you ask your family and friends where they attended? Did your parents attend a prestigious school and influence you to follow in their footsteps? Did friends encourage you to forge your own educational path?

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