The Top Conversion Goals for Association Marketing Leaders

Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

How Paid Search Can Take Your Business to a New City

Remember when you started in Chicago (or New York City, or San Francisco, or Austin) as a tiny startup? Let’s say you were in an incubator for a while. Then you grew into official offices in River North. At first, the view of the Chicago River inspired you, but now you’re aching to reach new …

How the NBA Can Help You Fix Your Digital Advertising Accounts

Let me set the stage here. Our office happens to have a lot of NBA fans. The other day, we were having a (heated) conversation about the state of the league. Because we’re advertising nerds, somehow our basketball conversations always work their way back around to PPC.

How to Set Up 4 Awesome Advanced Google Analytics Segments

Hello, stat junkies! Word on the street is that you relish the opportunity to view your website’s traffic in new and exciting ways. Me too. That’s why I love taking advantage of advanced Google Analytics segments.

Everything You Need to Know About the New Google SERP Layout

Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard. Of course, the frenzied articles …

A Crash Course in Google Shopping

So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Just like how you prepare for grocery shopping by making a list, it’s also important to make a game plan for Google Shopping. Before you dive in, read these tips to help you …

Maximize Your Low-Budget AdWords Campaign in 6 Easy Steps

So your Google AdWords campaign is maxing out daily due to a small budget.  You’re worried about costs and can’t increase your budget any further.  Where do you go from here?  Luckily, Perfect Search has devised six fool-proof measures to help make the most out of your ad spend and hopefully …

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