How to Ace the AdWords Quality Score
9/10. 4/10. 7/10. Am I judging an Olympic sports team? No! Rating new horror movies on Rotten Tomatoes? Nope. I’m actually analyzing different Quality Scores on Google AdWords.
eCommerce Holiday SEO Guide: How To Boost Organic Traffic In Q4
The Complete eCommerce Holiday SEO Guide: How To Boost Organic Traffic In Q4
As the 2024 holiday season approaches, eCommerce businesses are ramping up their SEO strategies to capture valuable organic traffic during one of the most competitive times of the year. With increasing competition and …
How Your Enterprise Business Can Make the Most of a Digital Marketing Agency
So maybe you’re the Director of Marketing at an enterprise business. Or you’re the Head of Business Development. Perhaps you’re in charge of advertising relations. No matter your title, if you’re the liaison between your enterprise business and your digital marketing agency, this is a must-read.
How Your Business Can Benefit from Google’s New Cross-Device Reports
The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.)
How Your Business Can Capture the Magic of Q4
‘Tis the season to be jolly–and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.
Once Upon a Time: How PPC Numbers Tell Stories
If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers. And during my time at Perfect Search Media, I have finally accepted and understood …
4 Simple E-Commerce Tips to Maximize Profit This Holiday Season
That special time of year is upon us once again: Q4. While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.