How to Improve Performance Max Ad Campaign Performance

Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and changing functionality. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception. 

Since Google introduced …

How Facebook is Changing Social Media Marketing Strategies

If you’ve ever liked a brand or organization on Facebook, you may have noticed recurrent posts from their Page encouraging promotions or purchases. After receiving negative feedback from users about this particular practice, Facebook has stated that they will be decreasing overly-promotional posts …

5 Overlooked PPC Account Metrics

As a PPC analyst, it seems we always encounter client accounts that hit a plateau at some point. We are no longer increasing account performance as rapidly as we once were, or perhaps it is a smaller client where keyword level optimizations are no longer significantly impacting performance.

The Dynamic Landscape of SEO: Algorithm Changes

Algorithms within IT infrastructures are by nature continuously changing elements. Business processes evolve and change. Technological advances occur. As a result, firms require updates to product algorithms in order to provide consumers with a consistently fresh and intuitive interface experience.

The Difficulties of Call Tracking

I’ll preface this with the fact that I am not an expert when it comes to call tracking.  More recently, many of our clients and our team have been really interested in figuring this out. We’ve been testing providers, we’ve tried manually using numbers on landing pages and we’ve even lost an …

5 Basic Digital Marketing Strategies to Improve Your Online Presence

Whether you just created your very first company website or have had one for many years, you can always improve your business’s online presence with digital marketing. Unlike traditional marketing, digital marketing involves reaching consumers through multiple channels online. Keeping up with …

Showing the Value in Offline Conversions: New Roll-Out in Call Tracking

Believe it or not, phone call leads are some of the most valuable. This may not make sense just yet but today we aim to clear this up and show you why.

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