Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and limited visibility into metrics and reporting. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception.
E-Commerce can be challenging…and this is an understatement. I’m lucky enough to have ended up in search engine marketing, a move that happened at the beginning of my career by chance, and I firmly believe that the skills one learns as a search engine marketer help build the strongest foundation …
WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. With basic web design skills one can install a WordPress site in a matter of minutes. As a result, thousands of online businesses exist under WordPress, yet many creators do not take the proper …
Let’s say you spend three years slaving away at law school. It’s okay if after all of that you don’t practice law; you’ll still learn how to think like a lawyer. While this may be helpful, I think it’s better to think like a search engine marketer. Having graduated law school only to have my …
It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you. But maybe the agency works harder at recruiting, training, and retaining than you. Or maybe you’re right and the agency doesn’t manage your expectations and over promises and under …
There might not be snow on the ground yet, but now is the perfect time to start preparing for the holiday rush. This is especially true if you’re an e-commerce business.
