How to Organize the “Perfect” Paid Search Campaign
(Yes, the title was a much-intended pun. “Perfect” paid search, Perfect Search. It’s clever, okay.)
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
What Your Startup Needs Before Investing in Digital Marketing
If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …
3 Important Insights about the Most Expensive CPC Keywords
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific. WebpageFX and SEMrush worked together to determine the most expensive keywords in Google Adwords. This infographic is incredibly educational for anyone …
3 Things to Look for in a Digital Marketing Agency
Life is full of choices. In a typical day, you’re constantly faced with making decisions. These decisions range from the mundane—like what kind of burrito bowl to get for lunch—to the important—like which digital marketing agency to choose—to the very big deal—like which Netflix series to start …
5 Paid Search Tips to Help You Get Ready for Back-to-School Season
A new season is fast approaching. No, it’s not Halloween—please stop stocking stores with decorations and costumes so early. It’s too soon, guys. Too. Soon. With summer winding down, paid search and social analysts need to be vigilant in preparing for this important consumer season—back-to-school …
5 Game-changing Excel Formulas
In a normal day as an SEM analyst I will be working in Microsoft Excel for at least a couple of hours, doing tasks ranging from data analysis, to reports, to writing Search Network ads on a large scale. When this much of your day is spent working in one program it is nice to learn the little …