6 Ways To Block Contact Form Spam Leads And Control Bot Form Fills

Every marketing leader understands the importance of accurate data. When bots infiltrate your website forms, they muddy your insights and waste precious resources. For the CMOs and VPs of Marketing, managing these nuisances can be crucial.

Here are six tried-and-true strategies to ensure your …

An Introduction to reddit Advertising

As the number of digital advertising channels continues to grow, it is important to be up to date with all them. One of the newer options is reddit.com, a website known as “the front page of the Internet”.

Now Easier to Become a Google Trusted Store

As of January 2015, Google announced that they have made the process of becoming a Google Trusted Store an easier process. If you or your client are an e-commerce site, becoming a Google Trusted Store will set you apart from your competitors in the online space. 

Emerging Advertising Platforms: Instagram and Snapchat

The explosion in social media usage on a global scale has paved the way for many purposeful and interesting advertising interfaces. Companies like Facebook, Twitter, and LinkedIn already have established paid advertising interfaces that many small and large companies readily incorporate into …

How to Track PPC Spend Using Steady Budget

There are several challenges that you are faced with when working for a marketing agency. One of the most prominent issues is how to stay on top of all the administrative (and, for lack of a better word, busy work) when you are managing accounts. You can spend a significant amount of your time …

How Facebook is Changing Social Media Marketing Strategies

If you’ve ever liked a brand or organization on Facebook, you may have noticed recurrent posts from their Page encouraging promotions or purchases. After receiving negative feedback from users about this particular practice, Facebook has stated that they will be decreasing overly-promotional posts …

5 Overlooked PPC Account Metrics

As a PPC analyst, it seems we always encounter client accounts that hit a plateau at some point. We are no longer increasing account performance as rapidly as we once were, or perhaps it is a smaller client where keyword level optimizations are no longer significantly impacting performance.

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