While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
Hello, stat junkies! Word on the street is that you relish the opportunity to view your website’s traffic in new and exciting ways. Me too. That’s why I love taking advantage of advanced Google Analytics segments.
Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard. Of course, the frenzied articles …
So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Just like how you prepare for grocery shopping by making a list, it’s also important to make a game plan for Google Shopping. Before you dive in, read these tips to help you …
So your Google AdWords campaign is maxing out daily due to a small budget. You’re worried about costs and can’t increase your budget any further. Where do you go from here? Luckily, Perfect Search has devised six fool-proof measures to help make the most out of your ad spend and hopefully …
With recent reports that marketing spend in the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher …
In the days before I joined the Perfect Search team, I worked for a consumer specialty coffee event. Because we knew digital advertising could provide a competitive ROI on ad spend and our team had some familiarity of Facebook’s Ad Manager, we built a few campaigns targeting users in our …
