Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and limited visibility into metrics and reporting. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception.
The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped.
(Yes, the title was a much-intended pun. “Perfect” paid search, Perfect Search. It’s clever, okay.)
If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific. WebpageFX and SEMrush worked together to determine the most expensive keywords in Google Adwords. This infographic is incredibly educational for anyone …
Life is full of choices. In a typical day, you’re constantly faced with making decisions. These decisions range from the mundane—like what kind of burrito bowl to get for lunch—to the important—like which digital marketing agency to choose—to the very big deal—like which Netflix series to start …
A new season is fast approaching. No, it’s not Halloween—please stop stocking stores with decorations and costumes so early. It’s too soon, guys. Too. Soon. With summer winding down, paid search and social analysts need to be vigilant in preparing for this important consumer season—back-to-school …
