While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to …
Picture this: you just got a new job, read our blog post on how to create a 30-60-90 day marketing plan, and your first three months of performance were so good you shocked your boss(es).
Even though Q1 is almost over, it’s never too late to check in on your digital marketing best practices.
2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up – the loss of third-party cookies affects advertising strategy on all digital platforms.
If you’re a Chicago Cubs fan or even just a casual fan of baseball, you probably heard about what happened to the team in the summer of 2021. In what has become one of the worst days in recent memory for fans, the Cubs traded away nearly every superstar player they had. Kris Bryant, Anthony Rizzo, …
Is it just us, or did 2021 go by really fast?
