Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and limited visibility into metrics and reporting. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception.
From small novelty products to massive software contracts, every business needs a unique marketing strategy. The best marketing strategies are closely aligned with the individual target audiences and business goals, especially when it comes to business-to-business (B2B) marketing.
YouTube is a growing ad platform with increasing importance to advertisers across all types of businesses.
Have you ever talked about a product with friends or searched for a company, and then suddenly your Facebook and Instagram are flooded with ads for that exact product?
We know that Facebook Ads can be a useful tool to find new customers for your e-commerce business. But have you considered how commerce ads on Facebook could increase your brand awareness, promote events, and upsell or re-sell your current customers?
When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page.
Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.
