Did you have time to attend or watch the 2019 Google Marketing Live keynote? Or did you watch it and forget to take notes? Don’t worry, we won’t judge.
While you can still run expanded text ads in your current Google Ads campaigns, as of this summer, you can’t create new ads or edit old ones. To put it in the words of the great Hilary Duff, expanded text ads are so yesterday. This makes your responsive search ad strategy especially relevant.
In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
Updated January 2022
Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account. After all, there are so many elements to take in.
Beginning in mid-November 2018, YouTube started showing some Google Search text ads in their search results for campaigns that were opted into showing on Search Partners. At SMX West, Google announced this change officially. In other words, YouTube is now incorporated into the Search Partners ad …
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