How to NOT Automate Your SEO & PPC with AI

Automation is on the rise, with artificial intelligence (AI) tools able to handle simple, mundane tasks that would have taken large amounts of human time in years past. Automation can save time in both search engine optimization (SEO) and online advertising (PPC) if it is guided by human strategy …

Google Ads Rolls Out Combined Audiences for Search

Advertisers familiar with Facebook Ads Manager know that audience layering has been around for quite some time. This handy feature allows for more granular targeting across interests, demographics, and behaviors.

3 Reasons Your Non-Profit Should Consider Google Ads

In the increasingly crowded landscape of digital advertising, getting your company’s foot in the door can feel intimidating.  And when it comes to organizations like nonprofits, this challenge might seem more daunting due to the costs associated with digital advertising and channel complexity.

5 Trends in Digital Marketing for Arts & Crafts Shops

Looking to grow your audience and attract new users to your arts and crafts business? No problem! I’ve compiled my top five digital advertising pieces of advice and ideas to try out.

Google Discovery Ads: Here’s Everything You Need to Know

During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months. 

Why Retailers Should “Get In On The Action” With Google Shopping Actions

We’ve all seen the headlines: shopping malls are dying, foot traffic is down, and brick-and-mortar stores are closing. Now more than ever, consumers are turning to online shopping via mobile devices, laptops, and even voice-activated speakers.

Why Video Marketing is a Big Deal (And How to Pull It Off!)

Digital marketing is in a constant state of evolution, and video marketing is an essential part of this development. In 2019, videos serve a more important purpose than simple entertainment.

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