Advertisers familiar with Facebook Ads Manager know that audience layering has been around for quite some time. This handy feature allows for more granular targeting across interests, demographics, and behaviors.
Automation is on the rise, with artificial intelligence (AI) tools able to handle simple, mundane tasks that would have taken large amounts of human time in years past. Automation can save time in both search engine optimization (SEO) and online advertising (PPC) if it is guided by human strategy …
In the increasingly crowded landscape of digital advertising, getting your company’s foot in the door can feel intimidating. And when it comes to organizations like nonprofits, this challenge might seem more daunting due to the costs associated with digital advertising and channel complexity.
Looking to grow your audience and attract new users to your arts and crafts business? No problem! I’ve compiled my top five digital advertising pieces of advice and ideas to try out.
During Google’s 2019 Marketing Live Keynote, the tech giant announced several new ad products and features slated for release in the next few months.
We’ve all seen the headlines: shopping malls are dying, foot traffic is down, and brick-and-mortar stores are closing. Now more than ever, consumers are turning to online shopping via mobile devices, laptops, and even voice-activated speakers.
Digital marketing is in a constant state of evolution, and video marketing is an essential part of this development. In 2019, videos serve a more important purpose than simple entertainment.
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