Your Guide to Advertising on Bing vs.Google
How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
14 of the Most Common Marketing Mistakes to Avoid
At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement.
4 eCommerce Trends to Look Out for in 2021
Updated January 8, 2021
Why Advertise On Amazon?
Increasingly, customers are beginning their shopping journey online. It is projected by 2021, there will be 230.5 million digital shoppers in the United States, according to Statista.* This trend presents an opportunity for retailers to connect with potential customers online–specifically on …
The Ins and Outs of LinkedIn Advertising
Are you advertising on LinkedIn? You should be.
How to Pivot Your Marketing Strategy During COVID-19 (Coronavirus)
The outbreak of the COVID pandemic and the subsequent lockdown of many businesses, schools, and facilities led to a radical change in the advertising landscape starting in March 2020.