How to Improve Performance Max Ad Campaign Performance

Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and changing functionality. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception. 

Since Google introduced …

Pinterest for eCommerce: How to Use Pinterest Advertising

Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy. 

Your Guide to Advertising on Bing vs.Google

How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.

14 of the Most Common Marketing Mistakes to Avoid

At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement. 

Why Advertise On Amazon?

Increasingly, customers are beginning their shopping journey online. It is projected by 2021, there will be 230.5 million digital shoppers in the United States, according to Statista.* This trend presents an opportunity for retailers to connect with potential customers online–specifically on …

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