2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Facebook Rolls Out Responsive Ads, Dubbed “Multiple Text Options”

In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world. A few months later, it was released to the public and quickly adopted and tested across accounts.

How Psychology Research Can Help You Create Beautiful Ad Design

Have you ever wondered what makes something beautiful? Zeroing in on this phenomenon is not only fascinating but useful for your ad design, too.

3 Quick Optimizations to Get Your Google Ads Account In Shape!

The year is still fresh and new, but statistically, by January 19th most of us have already abandoned our New Year’s Resolutions. Creating strong and lasting habits, like getting back in shape, is no easy feat—unless you’re talking about your Google Ads account!

Everything You Need to Know About Competition in Google Ads

Competition on Google has risen over the years as more companies invest in Google Ads. If your business is in a competitive field, you’ll want to make sure that your ads on Google show first, on top of your competitor ads. Click through rates on your ads can decrease by up to 2% between the first …

Google Ads Rolls Out Combined Audiences for Search

Advertisers familiar with Facebook Ads Manager know that audience layering has been around for quite some time. This handy feature allows for more granular targeting across interests, demographics, and behaviors.

3 Reasons Your Non-Profit Should Consider Google Ads

In the increasingly crowded landscape of digital advertising, getting your company’s foot in the door can feel intimidating.  And when it comes to organizations like nonprofits, this challenge might seem more daunting due to the costs associated with digital advertising and channel complexity.

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