Your Guide to YouTube Advertising
YouTube is a growing ad platform with increasing importance to advertisers across all types of businesses.
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
What Is The Difference Between Retargeting and Remarketing?
Have you ever talked about a product with friends or searched for a company, and then suddenly your Facebook and Instagram are flooded with ads for that exact product?
How to Build Successful E-commerce Ads on Facebook
We know that Facebook Ads can be a useful tool to find new customers for your e-commerce business. But have you considered how commerce ads on Facebook could increase your brand awareness, promote events, and upsell or re-sell your current customers?
The 4 Key Rules of Landing Page Design
When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page.
How To Make Your Digital Marketing Data Work For You
Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.
Pinterest for eCommerce: How to Use Pinterest Advertising
Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy.