Marketing for Associations: PPC Strategies and Best Practices
Associations can benefit from using paid online marketing to promote their memberships, certifications & accreditations, resources, courses, and events to their audience.
6 Key Issues in Higher Ed PPC Ads
While PPC advertising offers numerous advantages, higher education marketers face unique challenges in attracting and converting leads. Understanding the complexities of the student decision-making journey is key to overcoming these obstacles.
This article explores common hurdles and strategies …
Facebook Is Rebranding – Should My Business?
On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s …
Our Favorite Tips from Google’s New E-Commerce Guide
Competition for top Google rankings is at an all-time high as more and more businesses continue to move online.
Your Social Strategy Can Win With Facebook Ads: Here’s How & Why
Utilizing Facebook Ads for your business allows for far-reaching impact, creative flexibility, and so much more. Your strategy can win and crush its goals with Facebook Advertising, and here’s how:
Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules
Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.
Google’s 3 Strikes: How to Keep Your Ads Safe
Rolling out quality ads is like going up to bat in a baseball game.