Bumper Machine, Gallery Ads & More: Updates from Google’s Marketing Live Keynote
Did you have time to attend or watch the 2019 Google Marketing Live keynote? Or did you watch it and forget to take notes? Don’t worry, we won’t judge.
How to NOT Automate Your SEO & PPC with AI
Automation is on the rise, with artificial intelligence (AI) tools able to handle simple, mundane tasks that would have taken large amounts of human time in years past. Automation can save time in both search engine optimization (SEO) and online advertising (PPC) if it is guided by human strategy …
Everything You Need to Know About Responsive Search Ads (RSAs)
In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
4 Things to Look at When You’re New to a Google Ads Account
Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account. After all, there are so many elements to take in.
Google Search Ads Are Now in YouTube Search Results
Beginning in mid-November 2018, YouTube started showing some Google Search text ads in their search results for campaigns that were opted into showing on Search Partners. At SMX West, Google announced this change officially. In other words, YouTube is now incorporated into the Search Partners ad …