Conversion Goals for New Association Marketing Leaders

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

How to Use Slideshow Facebook Video Ads to Elevate Your Advertising

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

What’s the Difference Between Google’s 3 Advertising Brands?

If you’ve worked in digital marketing, then you should know a thing a two about the artist formerly known as Google AdWords. It was an all-encompassing platform for digital marketers to reach out to customers through display ads, search ads, video ads, and more. As screens, channels, and formats …

Exploring the Amazon: A Guide to Amazon Advertising

Amazon has far surpassed the small online book retailer it once used to be. With ventures into grocery shopping, insurance, and who knows what’s next, the online marketplace has become something entirely unique. Boasting over 310 million active customer accounts, Amazon is considered one of the …

Your Guide to Google Analytics’ New Cross Device Tracking and Reporting

Recently, Google officially announced that it’s rolling out new cross device tracking capabilities and reports to all accounts in the next few weeks.

Missed the Google Marketing Live Keynote? Here’s What You Need to Know

On Tuesday, July 10th,Google live-streamed their annual Google Marketing Live keynote. This live stream details many initiatives and features that are coming to the recently rebranded Google Ads platform.

What’s New with Google Shopping Campaigns?

Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.

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