Paid Search | Digital Marketing Blog | Perfect Search
glove with covid-19 text across the front
Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice.
Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific.
Choosing an agency is a big decision and you want to get it right. I’ve put together 3 things you need to look for when deciding on the right digital marketing agency for you.

Back-to-school season isn't just a time for students and their parents. Check out these tips and ensure that your paid search campaigns make the grade.

If much of your day is spent in Excel, learning and using various formulas can greatly help expedite and simplify things. Here are 5 Excel formulas that are huge game-changers for your productivity.
Pay Per Click Advertising (PPC) is crucial to a holistic ecommerce internet advertising strategy, but there are still some misconceptions about ecommerce PPC. Below are 4 of the most common.
One of the newer channels for digital advertising is reddit.com, a website known as “the front page of the Internet”. Because of its high potential for engagement, reddit becomes a very interesting advertising option for businesses.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a comprehensive site audit.


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.