Paid Search | Digital Marketing Blog | Perfect Search
glove with covid-19 text across the front
Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice.
B2B advertising on search platforms has always been a little tricky. Thankfully, both Google Ads and Microsoft Ads have more targeting options for B2B companies.
Google Responsive Search Ads

Last year, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.

Here are some of our team’s favorite paid search tools. Find out how you can get ahead of the data analysis game.

Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account.

YouTube is now incorporated into the Search Partners ad network for Google Search ads. Get the low-down now.

On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. 

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a comprehensive site audit.


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.