Paid Search | Digital Marketing Blog | Perfect Search
Google’s New E-Commerce Guide

Competition for top Google rankings is at an all-time high as more and more businesses continue to move online.

Keeping up with trends in the digital marketing industry may not be on your agenda, but consider the following steps to enhance your online presence, gain more followers, increase revenue, and build brand awareness.
A common struggle most PPC advertisers face is tracking phone calls and showing the FULL value of their PPC campaigns. Now, website call conversion tracking is going to be a game changer for businesses whose primary conversion is phone call leads. All you need to do is add a piece of code provided by Google around the phone number on your webpage.

A key performance indicator is a metric that you should pay close attention to because it greatly impacts other things like revenue and potentially profit. It's important to know and understand the three metrics that have the greatest impact for e-commerce businesses.

WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. To expand and improve the functionality of a WordPress site, you can choose from thousands of plugins. Below is a collection of the top five most essential plugins that every developer should have.

If you aren't already using remarketing campaigns you are lagging behind your competitors. However, there are many ways to optimize and leverage your remarketing lists and campaigns that many people are not aware of.

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