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2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.
Explore why video is such a big deal and how businesses can take full advantage of videos as a marketing tool.
Missed the 2019 Google Marketing Live keynote? Never fear. We took notes for you.
B2B advertising on search platforms has always been a little tricky. Thankfully, both Google Ads and Microsoft Ads have more targeting options for B2B companies.
Last year, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.
Here are some of our team’s favorite paid search tools. Find out how you can get ahead of the data analysis game.
Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account.