The Ultimate PPC Marketing Checklist (2022)
Even though Q1 is almost over, it’s never too late to check in on your digital marketing best practices.
Conversion Goals for New Association Marketing Leaders
Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
How to Adapt to the Changing Cookie Landscape
2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up – the loss of third-party cookies affects advertising strategy on all digital platforms.
The Chicago Cubs Are Just Like Digital Marketing
If you’re a Chicago Cubs fan or even just a casual fan of baseball, you probably heard about what happened to the team in the summer of 2021. In what has become one of the worst days in recent memory for fans, the Cubs traded away nearly every superstar player they had. Kris Bryant, Anthony Rizzo, …
The Top 5 B2C Digital Marketing Trends of 2022
Is it just us, or did 2021 go by really fast?
2021 Holiday Marketing Trends for Non-Retail Businesses
For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that holiday spending will be up 5% in 2021 compared to 2020, despite rising inflation, higher prices …
Facebook Is Rebranding – Should My Business?
On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s …