Shooting for Success: BEEFing Up Your Marketing Reporting Calls

Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.

We shot, and we shot, and we shot.

Are You Competing With Yourself on Google? Here’s How to Fix That

The digital marketing landscape is competitive enough as it is. It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.

A 7-Step Technical SEO Checklist for 2019

Building a strong technical foundation is the backbone of any successful SEO strategy. There’s no time like the present to take a step back and look at how your website’s organic performance can be improved.

5 SEO & UX Optimizations You Can Make to Your Website

The line between user experience and SEO is and has been blurring in recent years. It’s not just about getting a lot of traffic to your site. Google recognizes that an integral part of SEO is ensuring that users have a positive experience on your site.

A Guide to Mobile SEO in 2019

Now that the mobile-first index is officially over half of the search engine results page, focusing on mobile optimization for your site is more important than ever before. Since Google will likely be using the mobile versions to rank, it’s so important to ensure that your site follows mobile best …

The In’s and Out’s of the “New” Google Search Console

Still struggling with the new Google Search Console? While the new and improved version has been officially out of beta since September 2018, you’re not alone.

How the Internet of Things is Disrupting Digital Marketing

Think about the plethora of gadgets that can be connected to the internet, collecting and sharing data. Apple watches, smart TVs, NEST smart thermostats, Bluetooth headphones, home security systems, and motion sensors. The list is unending and growing. These items make up the Internet of Things …

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