Attracting prospective students to higher education institutions is more challenging than ever. Every aspect requires careful strategy, from reaching out to students, inspiring them to explore educational opportunities, and guiding them through enrollment.
This article provides actionable …
Digital marketing is in a constant state of evolution, and video marketing is an essential part of this development. In 2019, videos serve a more important purpose than simple entertainment.
When it comes to SEO, businesses tend to focus on the two big search engine hitters: Google and Bing. They tailor their optimizations to work toward their products landing on the coveted first page of those search result pages. What companies often overlook when it comes to SEO is another …
Browser plug-ins are essential to the success of digital marketers everywhere. They help you efficiently find the information you need without having to spend extra time switching between software. Here are some of my favorite browser extensions for SEO.
The digital marketing landscape is competitive enough as it is. It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.
Building a strong technical foundation is the backbone of any successful SEO strategy. There’s no time like the present to take a step back and look at how your website’s organic performance can be improved.
The line between user experience and SEO is and has been blurring in recent years. It’s not just about getting a lot of traffic to your site. Google recognizes that an integral part of SEO is ensuring that users have a positive experience on your site.
