Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

It usually boils down to decision-makers who fail to understand how …

5 SEO & UX Optimizations You Can Make to Your Website

The line between user experience and SEO is and has been blurring in recent years. It’s not just about getting a lot of traffic to your site. Google recognizes that an integral part of SEO is ensuring that users have a positive experience on your site.

A Guide to Mobile SEO in 2019

Now that the mobile-first index is officially over half of the search engine results page, focusing on mobile optimization for your site is more important than ever before. Since Google will likely be using the mobile versions to rank, it’s so important to ensure that your site follows mobile best …

The In’s and Out’s of the “New” Google Search Console

Still struggling with the new Google Search Console? While the new and improved version has been officially out of beta since September 2018, you’re not alone.

How the Internet of Things is Disrupting Digital Marketing

Think about the plethora of gadgets that can be connected to the internet, collecting and sharing data. Apple watches, smart TVs, NEST smart thermostats, Bluetooth headphones, home security systems, and motion sensors. The list is unending and growing. These items make up the Internet of Things …

How to Incorporate Data-Driven Content in Your Marketing Strategy [Infographic]

Every day, there’s more content published online than you could read in a lifetime. 

Why You Should Use SVG Images on Your Website (And How It’ll Help Your SEO)

So you’ve probably noticed a huge trend in web design is to have custom illustrations and branded graphics. If you haven’t, don’t worry; just check out this post! 

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