Building an SEO Team: 4 Tips from Marketing Experts

This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.

Keep on reading to learn more about the best SEO hiring tips and tricks from the Perfect Search playbook.

Why You Should Use SVG Images on Your Website (And How It’ll Help Your SEO)

So you’ve probably noticed a huge trend in web design is to have custom illustrations and branded graphics. If you haven’t, don’t worry; just check out this post! 

Your Study Guide for the Google College Search Feature

In June, Google rolled out a new feature to help students navigate the college search process. When searching for information on a college, prospective students typically have to scour the website for potential factors such as admissions requirements, tuition costs, and student body demographics.

HTTP VS. HTTPS: Our Advice for Non-Secure Websites

In case you missed it, Google’s been pushing for HTTPS updates for a while now. If you need a refresher, check out our article on the Digital Agency Network. Though it’s been a trend for a few years now, it’s still important to ensure that your site is staying on top of the secure trend.

Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough

Earlier this month, Google rolled out the Speed Update for all users. The change means that slow web pages will appear lower in the SERP (or not appear at all). This is huge news, so you’re probably wondering how many websites the update affects.

The Good and the Bad: How to Respond to Customer Reviews

You’re scrolling through your business’s Facebook and Yelp accounts when you see a long, scathing one-star review from an unhappy customer. You notice that it’s gaining more attention than the positive reviews written below. Your choice in how you respond to this customer, as well as how you …

Get to Know Google’s Knowledge Panel

A new business opportunity is in town – and it’s made for more than displaying ‘Top Stories’ related to Channing Tatum, his life, his inspirational quotes on cheeseburgers, and his list of movie accomplishments.

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