9 Intelligent SEO Tips for Higher Education Marketing

Attracting prospective students to higher education institutions is more challenging than ever. Every aspect requires careful strategy, from reaching out to students, inspiring them to explore educational opportunities, and guiding them through enrollment. 

This article provides actionable …

A Guide to Mobile SEO in 2019

Now that the mobile-first index is officially over half of the search engine results page, focusing on mobile optimization for your site is more important than ever before. Since Google will likely be using the mobile versions to rank, it’s so important to ensure that your site follows mobile best …

The In’s and Out’s of the “New” Google Search Console

Still struggling with the new Google Search Console? While the new and improved version has been officially out of beta since September 2018, you’re not alone.

How the Internet of Things is Disrupting Digital Marketing

Think about the plethora of gadgets that can be connected to the internet, collecting and sharing data. Apple watches, smart TVs, NEST smart thermostats, Bluetooth headphones, home security systems, and motion sensors. The list is unending and growing. These items make up the Internet of Things …

How to Incorporate Data-Driven Content in Your Marketing Strategy [Infographic]

Every day, there’s more content published online than you could read in a lifetime. 

Why You Should Use SVG Images on Your Website (And How It’ll Help Your SEO)

So you’ve probably noticed a huge trend in web design is to have custom illustrations and branded graphics. If you haven’t, don’t worry; just check out this post! 

Your Study Guide for the Google College Search Feature

In June, Google rolled out a new feature to help students navigate the college search process. When searching for information on a college, prospective students typically have to scour the website for potential factors such as admissions requirements, tuition costs, and student body demographics.

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