Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

It usually boils down to decision-makers who fail to understand how …

A Guide to the New Google Search Console Index Coverage Status Report

A few months ago, Google rolled out a new Search Console with plenty of new features for webmasters to explore. In this post, we’ll specifically be exploring the Index Coverage Status Report and how SEO enthusiasts can use the report to glean plenty of juicy insights into their sites or their …

What’s the Story on AMP Stories?

Snapchat and Instagram may be in trouble for more reasons than Kylie Jenner’s effortless tweet diss and the mythical algorithm update that is vexing ‘Gram users in 2018.

Romancing Bing: How to Cater to 30% of the Market Share

Imagine if a bachelor (from “The Bachelor,” of course) ignored 30% of the possible contestants. His chances of finding lasting love would be even more microscopic than if he gave equal attention to all his suitors. Fewer dates, less drama, less angst. What if one of the women he had paid no …

What’s the Deal with the New Google Search Console?

There’s a new Search Console in town. Whether you’re an SEO fanatic or not, you should be paying attention to this update.

Our 5 Picks for the Top SEO Trends of 2018

February is upon us. No, we (unfortunately) won’t be discussing who we think will take home the gold in South Korea for the Olympics or the Best Actor in a Supporting Role at the Oscars. Instead, it’s time to dive into our picks for the 5 biggest SEO trends of 2018. 

Why Your Business Should Explore Conversational Marketing

The digital marketing industry has been growing rapidly over the years, with search, display, video, and email expected to spend over $120B by 2021.

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