3 Pillars of Digital Marketing for Higher Education Programs

Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.

It’s …

Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough

Earlier this month, Google rolled out the Speed Update for all users. The change means that slow web pages will appear lower in the SERP (or not appear at all). This is huge news, so you’re probably wondering how many websites the update affects.

The Good and the Bad: How to Respond to Customer Reviews

You’re scrolling through your business’s Facebook and Yelp accounts when you see a long, scathing one-star review from an unhappy customer. You notice that it’s gaining more attention than the positive reviews written below. Your choice in how you respond to this customer, as well as how you …

Get to Know Google’s Knowledge Panel

A new business opportunity is in town – and it’s made for more than displaying ‘Top Stories’ related to Channing Tatum, his life, his inspirational quotes on cheeseburgers, and his list of movie accomplishments.

How to Make the Most of Your Site’s Backlink Profile

In SEO, the strength of your backlink profile makes a huge impact on your site’s overall organic rankings. The problem is, gaining reputable and trustworthy backlinks can be a time-consuming and expensive project to put time into.

A Guide to the New Google Search Console Index Coverage Status Report

A few months ago, Google rolled out a new Search Console with plenty of new features for webmasters to explore. In this post, we’ll specifically be exploring the Index Coverage Status Report and how SEO enthusiasts can use the report to glean plenty of juicy insights into their sites or their …

What’s the Story on AMP Stories?

Snapchat and Instagram may be in trouble for more reasons than Kylie Jenner’s effortless tweet diss and the mythical algorithm update that is vexing ‘Gram users in 2018.

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