Even with impeccable content and strategic SEO, many neglect a powerful tactic: author biographies. Often underappreciated, author bios are not mere formalities but pivotal assets.
Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on …
The digital marketing landscape is in a constant state of change, and with the growing popularity of smart devices like Alexa and Google Home, voice search has become increasingly important for digital marketing strategies.
Google’s E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Search engines have begun to rely on E-A-T ratings more and more when deciding a website’s authority and rank.
Digital marketing is in a constant state of evolution, and video marketing is an essential part of this development. In 2019, videos serve a more important purpose than simple entertainment.
When it comes to SEO, businesses tend to focus on the two big search engine hitters: Google and Bing. They tailor their optimizations to work toward their products landing on the coveted first page of those search result pages. What companies often overlook when it comes to SEO is another …
Browser plug-ins are essential to the success of digital marketers everywhere. They help you efficiently find the information you need without having to spend extra time switching between software. Here are some of my favorite browser extensions for SEO.
The digital marketing landscape is competitive enough as it is. It’s already difficult to compete against the endless stream of rival search results fighting for the same keywords on Google and Bing, but you also need to ensure that you don’t compete against yourself.
