Building an SEO Team: 4 Tips from Marketing Experts

This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.

Keep on reading to learn more about the best SEO hiring tips and tricks from the Perfect Search playbook.

Our Top 5 SEO Tools & Software Recommendations

Some might argue that a carpenter is only as good as his tools. While I might not plan on repairing a roof anytime soon, I’ve explored my fair share of search engine optimization tools.

How to Optimize Your Online Presence When Looking for a Job

So you’re looking for a new job. Yay! Okay, okay. I know that no one enjoys job searching. It can be confusing and frustrating to apply for jobs online.

Why You Need to Regularly Crawl Your Website’s XML Sitemap

Spiders, crawlers, frogs, oh my! When it comes to your site’s health, the results can sometimes spook you.

5 SEO Lessons from Game of Thrones

If you’re anything like the rest of America, you’ve spent your Sunday nights watching HBO’s Game of Thrones for the last 7 years.

What is Semantic Search and How Can You Use It to Optimize for User Intent?

High-quality content has always been important for SEO, but after Google’s Panda algorithm update, content that is relevant and valuable for users has become an essential part of optimizing the search experience and ranking higher on the Google SERP. 

The Sales Cycle that Never Ends: Finishing Strong in the Education Funnel (Part 2)

Now that you’ve studied up on all you need to know about the early stages of the higher education sales funnel, it’s time to hit the books on how to achieve your end goals: applications, enrollment, and beyond. (Well, the metaphorical books, A.K.A. this blog post.) Let’s go! 

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