The 4 Key Rules of Landing Page Design
When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page.
SEO Checklist for Website Migrations: A Step by Step Guide
Moving a new website feels like relocating to a better, bigger office space—exciting but complex. A website migration touches everything from URLs and site structure to content organization and technical configurations.
Smart businesses protect their website’s SEO value with the same care they …
How To Make Your Digital Marketing Data Work For You
Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.
Schema for SEO: Best Practices, Tools, and More
Leveraging schema markup is an essential step in SEO and helps search engines better understand the content that’s on your website.
A History of Google’s Core Algorithm Updates
These days, it can be hard to keep up with the seemingly endless Google’s Algorithm updates. It’s as if they’ve started doing their best Oprah impression: “You get an update! You get an update!”
The Intersection of AI and Search: Why You Need Artificial Intelligence to Win in SEO
There’s always a bounty of opportunity and advancements in the search industry, but there’s also a paradox: the more room for growth, the harder it is to accomplish your goals.
How Your Company Can Utilize Google Analytics Dashboards
Google Analytics is a powerful tool that allows businesses to track all user data and behaviors that come through to their website. But…it’s a lot of information to take in.