Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.
February is upon us. No, we (unfortunately) won’t be discussing who we think will take home the gold in South Korea for the Olympics or the Best Actor in a Supporting Role at the Oscars. Instead, it’s time to dive into our picks for the 5 biggest SEO trends of 2018.
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.
Let’s take a poll: How long do you typically wait for a site to load before you get sick of staring at a blank screen, start smashing the back button and immediately regret ever clicking the link?