Building an SEO Team: 4 Tips from Marketing Experts

This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.

Keep on reading to learn more about the best SEO hiring tips and tricks from the Perfect Search playbook.

The Sales Cycle That Never Ends: Getting the Best Marketing Return for Higher Education (Part 1)

Did you know that a shark can detect a fish’s heartbeat before it attacks? Or that cheese is the most stolen food in the world? (Thanks for those dinner party facts, Google.) With massive amounts of information available at the swipe of a screen, we’re constantly processing new information. …

Why Your Business Should Test the New Posts on Google Feature

Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.

What You Need to Know About SEO for Images: From Alt Tags to A/B Testing

There are a lot of components of SEO to keep track of – title tags, H1, H2, the meta description, the content itself, and so on. With so much going on it’s easy to overlook another important element of SEO – images.

Why Does Voice Search Matter to Digital Marketing?

With the development of new technology, searching the web has moved away from desktop computers towards handheld devices. The convenience of handheld devices is preferred by users. Case in point: 60% of searches are from mobile devices.

A Comprehensive Guide to A/B Testing Your Website [Infographic]

At Perfect Search, there are quite a few things we’re obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.

5 SEO Best Practices for Web Developers

When you’re developing a website, you tend to be more concerned with the nitty-gritty of getting the site to, you know, function than getting it noticed.

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