In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
Want something done? Just ask. That’s the mentality behind calls-to-action (CTAs). You probably put CTAs in your ad copy, but you’re missing out if you don’t also make calls-to-action an integral part of your website.
Let’s take a poll: How long do you typically wait for a site to load before you get sick of staring at a blank screen, start smashing the back button and immediately regret ever clicking the link?
While link building can take precious time and resources, there’s a simple way you can build your backlink profile—without taking over your whole to-do list. Try pursuing unlinked brand mentions. It’s a low-effort, high-impact, and a totally white-hat SEO tactic.
Some might argue that a carpenter is only as good as his tools. While I might not plan on repairing a roof anytime soon, I’ve explored my fair share of search engine optimization tools.