When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?
It usually boils down to decision-makers who fail to understand how …
There are a lot of components of SEO to keep track of – title tags, H1, H2, the meta description, the content itself, and so on. With so much going on it’s easy to overlook another important element of SEO – images.
With the development of new technology, searching the web has moved away from desktop computers towards handheld devices. The convenience of handheld devices is preferred by users. Case in point: 60% of searches are from mobile devices.
At Perfect Search, there are quite a few things we’re obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.
A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)
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