Building an SEO Team: 4 Tips from Marketing Experts

This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.

Keep on reading to learn more about the best SEO hiring tips and tricks from the Perfect Search playbook.

4 Ways You Can Adjust Your Digital Marketing According to the Weather

A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)

What’s Project Owl All About?

Project Owl isn’t J.K. Rowling’s latest addition to the Harry Potter universe. (Unfortunately.) It’s Google’s latest effort to improve search quality and reduce the spread of inaccurate or misleading information.

5 Tips to Help You Ace Your Next Digital Marketing Phone Interview

If you’re like most millennials, you only answer your phone when your Postmates delivery is outside your apartment. The idea of a phone interview might leave you feeling tongue-tied. Never fear!

Emoji are Back in the SERP…What Does This Mean For Your Business? 😝😍😊🙌💯

Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.

Why March Madness is a Golden Opportunity for Digital Marketing

Forget the Super Bowl. College basketball is the real slam dunk sporting event for digital marketers.

CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates

When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.

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