Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

It usually boils down to decision-makers who fail to understand how …

Why Your Business Should Test the New Posts on Google Feature

Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.

What You Need to Know About SEO for Images: From Alt Tags to A/B Testing

There are a lot of components of SEO to keep track of – title tags, H1, H2, the meta description, the content itself, and so on. With so much going on it’s easy to overlook another important element of SEO – images.

Why Does Voice Search Matter to Digital Marketing?

With the development of new technology, searching the web has moved away from desktop computers towards handheld devices. The convenience of handheld devices is preferred by users. Case in point: 60% of searches are from mobile devices.

A Comprehensive Guide to A/B Testing Your Website [Infographic]

At Perfect Search, there are quite a few things we’re obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.

5 SEO Best Practices for Web Developers

When you’re developing a website, you tend to be more concerned with the nitty-gritty of getting the site to, you know, function than getting it noticed.

4 Ways You Can Adjust Your Digital Marketing According to the Weather

A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)

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