Shooting for Success: BEEFing Up Your Marketing Reporting Calls

Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.

We shot, and we shot, and we shot.

How to Improve Your Backlink Profile Through Unlinked Brand Mentions

While link building can take precious time and resources, there’s a simple way you can build your backlink profile—without taking over your whole to-do list. Try pursuing unlinked brand mentions. It’s a low-effort, high-impact, and a totally white-hat SEO tactic.

Our Top 5 SEO Tools & Software Recommendations

Some might argue that a carpenter is only as good as his tools. While I might not plan on repairing a roof anytime soon, I’ve explored my fair share of search engine optimization tools.

How to Optimize Your Online Presence When Looking for a Job

So you’re looking for a new job. Yay! Okay, okay. I know that no one enjoys job searching. It can be confusing and frustrating to apply for jobs online.

Why You Need to Regularly Crawl Your Website’s XML Sitemap

Spiders, crawlers, frogs, oh my! When it comes to your site’s health, the results can sometimes spook you.

5 SEO Lessons from Game of Thrones

If you’re anything like the rest of America, you’ve spent your Sunday nights watching HBO’s Game of Thrones for the last 7 years.

What is Semantic Search and How Can You Use It to Optimize for User Intent?

High-quality content has always been important for SEO, but after Google’s Panda algorithm update, content that is relevant and valuable for users has become an essential part of optimizing the search experience and ranking higher on the Google SERP. 

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