An SEO FAQ: The 5 Most Common SEO Questions We Get from Clients

Here at Perfect Search, we’ve found through years of experience, testing, and reporting, that a solid SEO & Content strategy can be great for websites. From growing brand awareness via the SERPs to creating a new stream of organic users to the sites, there isn’t a site out there that can’t benefit …

6 Strategies to Optimize Your Site for Mobile

Remember back in the day when a moment of downtime equated to people conversing with one another, reading a book or just staring off into space? Those days are gone. Instead, they have now been replaced by the fun activity of staring at one’s mobile phone. Who cares about small-talk with others …

Now Easier to Become a Google Trusted Store

As of January 2015, Google announced that they have made the process of becoming a Google Trusted Store an easier process. If you or your client are an e-commerce site, becoming a Google Trusted Store will set you apart from your competitors in the online space. 

Are SEO & Content Marketing Two Separate Strategies?

If you’re trying to decide what kind of online marketing company you want to work with to help catapult your company to the top, then you may have already done some research on recent trends in online marketing. One discussion that you may have seen come up a few times is the idea of content …

How to Create Custom Reporting in Google Analytics to Determine Page Value

I was working with an e-commerce client recently who asked me why people weren’t buying more products. While there are many possible explanations, my first thought relating to things I could directly control was their call to action. Because we wanted fast results, I needed to figure out which …

The Dynamic Landscape of SEO: Algorithm Changes

Algorithms within IT infrastructures are by nature continuously changing elements. Business processes evolve and change. Technological advances occur. As a result, firms require updates to product algorithms in order to provide consumers with a consistently fresh and intuitive interface experience.

Ethics in SEO: The Black Hat Dilemma

In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.

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