9 Intelligent SEO Tips for Higher Education Marketing
Attracting prospective students to higher education institutions is more challenging than ever. Every aspect requires careful strategy, from reaching out to students, inspiring them to explore educational opportunities, and guiding them through enrollment.
This article provides actionable …
5 Google Search Console Features You Need to Explore
Before I dive into what everyone needs to know about the Google Search Console, let me give you a little backstory. Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize the …
3 Ways to Boost eCommerce Title Tag Effectiveness
There are a few things SEO analysts do every single day: eat breakfast, read up on SEO news, and evaluate title tags. Title tags are a little more complicated than picking what kind of cereal to eat for breakfast. From virtual insurance marketplaces to local plumbing services, …
Content Crooks, Curators, and Creators: The Importance of Originality
If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. Here’s a quick synopsis for those who may have missed, forgotten, or willfully ignored this issue: …
What Your Startup Needs Before Investing in Digital Marketing
If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …
Schema 101: An Introduction to Microdata Markup
It’s not easy to stand out on a search engine page. Traditionally there have only been a few ways to stand out in a sea of blue links; you write a long meta-description that includes popular search queries, you vie for the top ranking spot, and you hope for the best. It’s a listing style where all …