Shooting for Success: BEEFing Up Your Marketing Reporting Calls

Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.

We shot, and we shot, and we shot.

Content Crooks, Curators, and Creators: The Importance of Originality

If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. Here’s a quick synopsis for those who may have missed, forgotten, or willfully ignored this issue: …

What Your Startup Needs Before Investing in Digital Marketing

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …

Schema 101: An Introduction to Microdata Markup

It’s not easy to stand out on a search engine page. Traditionally there have only been a few ways to stand out in a sea of blue links; you write a long meta-description that includes popular search queries, you vie for the top ranking spot, and you hope for the best. It’s a listing style where all …

3 Things to Look for in a Digital Marketing Agency

Life is full of choices. In a typical day, you’re constantly faced with making decisions. These decisions range from the mundane—like what kind of burrito bowl to get for lunch—to the important—like which digital marketing agency to choose—to the very big deal—like which Netflix series to start …

4 Surprising Ways Social Media Impacts SEO

Social media is great for many things: staying on top of world news, watching videos of very cute owls, and letting your grandma keep tabs on you. But did you know that social media can also help with your SEO? If you are familiar with SEO, you probably know that there is no surefire way to …

What You Need to Know About Micro-Moments (And How Your Site Can Take Advantage of Them!)

Have you wandered around a new neighborhood and used your phone to find a nearby coffee shop? That’s a micro-moment. Ever lost your umbrella and searched for a new one via smartphone? Again, micro-moment. What about when you just can’t think of the name of American Idol’s first season runner-up, …

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