Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated.
Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO …
The information consumers find online today directly affects their purchasing decisions. Therefore the quality of content on your site plays a huge role in terms of overall purchasing experience. With Google constantly improving its search algorithms, content marketing has never had as great of …
A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc. pages.) A/B testing allows you to randomly assign visitors to your test pages, which means that you can actually run statistical analyses on the way they …
When trying to understand SEO, one of the biggest difficulties is that it’s both practical and theoretical. As a search engine optimizer, it’s my prerogative to come up with strategies and tactics that I know by experience have proven to work. “But how well will SEO work for MY business,” …
Many Digital Marketing companies raise a red flag when the word ‘backlinking’ is uttered. However, the reality is that backlinking strategies are not always black and white. Reciprocal links represent the gray area. Many digital marketers exchange links, but this may not always be the best link …
Being a newcomer to the world of SEO, I’m finding that staring at rows of data within Google Analytics can be hard to relate back to how users actually navigate a website. In the past, I’ve opened the website I’m working on in one window while I try to decode a user’s navigation patterns in …
Google recently had quite the busy weekend when they launched TWO algorithms. Yes, two. And, instead of keeping these updates to themselves and leaving the SEO world to speculate, they straight up told everyone that their newest search algorithm updates were live. For proof, just check out these …
