Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.
We shot, and we shot, and we shot.
I was working with an e-commerce client recently who asked me why people weren’t buying more products. While there are many possible explanations, my first thought relating to things I could directly control was their call to action. Because we wanted fast results, I needed to figure out which …
Algorithms within IT infrastructures are by nature continuously changing elements. Business processes evolve and change. Technological advances occur. As a result, firms require updates to product algorithms in order to provide consumers with a consistently fresh and intuitive interface experience.
In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.
I’ll preface this with the fact that I am not an expert when it comes to call tracking. More recently, many of our clients and our team have been really interested in figuring this out. We’ve been testing providers, we’ve tried manually using numbers on landing pages and we’ve even lost an …
To put it simply, one of our top priorities in developing SEO strategies is to make the search engines – especially Google – happy. It’s important to follow their rules because they ultimately decide, based on a variety of factors, where your site ranks or whether it shows up in search results at …
Whether you just created your very first company website or have had one for many years, you can always improve your business’s online presence with digital marketing. Unlike traditional marketing, digital marketing involves reaching consumers through multiple channels online. Keeping up with …
