Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

It usually boils down to decision-makers who fail to understand how …

Reciprocal Links: Are They Worth It?

Many Digital Marketing companies raise a red flag when the word ‘backlinking’ is uttered. However, the reality is that backlinking strategies are not always black and white.  Reciprocal links represent the gray area. Many digital marketers exchange links, but this may not always be the best link …

New Chrome Extension Makes In-Page Analytics Even Easier

Being a newcomer to the world of SEO, I’m finding that staring at rows of data within Google Analytics can be hard to relate back to how users actually navigate a website. In the past, I’ve opened the website I’m working on in one window while I try to decode a user’s navigation patterns in …

Google: Panda 4.0 and Payday Loan Algorithm 2.0 now live!

Google recently had quite the busy weekend when they launched TWO algorithms. Yes, two. And, instead of keeping these updates to themselves and leaving the SEO world to speculate, they straight up told everyone that their newest search algorithm updates were live. For proof, just check out these …

Dental Marketing Ideas & Case Studies

“Dentist” is searched 135,000 times in the average month. There are roughly 41,600,000 websites competing for the coveted search term at all times.

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