Are Bounce Rates Always Bad?
I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing. Let’s dig in to what a bounce rate is a bit.
Adapting to AI: 17 Tips to Future-Proof Your Writing Career
17 Ways Writers Can Compete With ChatGPT and Generative AI
With the rising popularity of artificial intelligence, creators are starting to feel like Sarah Connor versus the Terminator.
Infographic: 3 Tips to Increase Organic Traffic
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Models of Service in Digital Marketing
It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you. But maybe the agency works harder at recruiting, training, and retaining than you. Or maybe you’re right and the agency doesn’t manage your expectations and over promises and under …
5 Content Marketing Tips
The information consumers find online today directly affects their purchasing decisions. Therefore the quality of content on your site plays a huge role in terms of overall purchasing experience. With Google constantly improving its search algorithms, content marketing has never had as great of …
A Beginner’s Guide to A/B Testing
A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc. pages.) A/B testing allows you to randomly assign visitors to your test pages, which means that you can actually run statistical analyses on the way they …
Investing in SEO? Things to Remember
When trying to understand SEO, one of the biggest difficulties is that it’s both practical and theoretical. As a search engine optimizer, it’s my prerogative to come up with strategies and tactics that I know by experience have proven to work. “But how well will SEO work for MY business,” …