How Author Bios Add E-E-A-T Signals to Blog Posts

Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated.

Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO …

5 Basic Digital Marketing Strategies to Improve Your Online Presence

Whether you just created your very first company website or have had one for many years, you can always improve your business’s online presence with digital marketing. Unlike traditional marketing, digital marketing involves reaching consumers through multiple channels online. Keeping up with …

Essential WordPress Plugins Every Developer Should Know

WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. With basic web design skills one can install a WordPress site in a matter of minutes. As a result, thousands of online businesses exist under WordPress, yet many creators do not take the proper …

Optimizing Your Site: The Importance of Keyword Research

Optimizing a website to rank higher in searches is obviously important to increase traffic and, in turn, ideally conversions. There are many things that go into optimizing a website, but there is one aspect that deserves special attention: keywords. When focusing on keywords to optimize a site, …

Are Bounce Rates Always Bad?

I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing.  Let’s dig in to what a bounce rate is a bit.

Infographic: 3 Tips to Increase Organic Traffic

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Models of Service in Digital Marketing

It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you.  But maybe the agency works harder at recruiting, training, and retaining than you.  Or maybe you’re right and the agency doesn’t manage your expectations and over promises and under …

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