Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

It usually boils down to decision-makers who fail to understand how …

Perfect Search’s Guide to Backlinks, Site Health, & Page Authority

Having a fine-tuned backlink profile is an important part of maintaining site health while establishing domain and page authority. This is an often overlooked aspect of SEO that should not be discounted. 

Why Your Business Needs an SEO Competitor Analysis

Every business owner understands the importance of knowing your competitors and what they are doing well or not well within your industry. But, how does that translate online? And what does that mean for their organic presence online?

Everything You Need to Know About SEO & COVID-19

Here at Perfect Search, we’ve been taking notes on how the current global pandemic has affected SEO and what you can do to combat problems that have arisen as a result of the current crisis. We’ve compiled solutions and information on just about everything you need to know about how COVID-19 is …

What Harley Quinn Has Taught Us About SEO

Despite jumping off to a fairly respectable start with Zack Snyder’s Man of Steel, the DC Extended Universe has had trouble getting off the ground after a series of underwhelming attempts to expand the world. Despite critical success with their most recent release, Birds of Prey: And the …

6 Strategies to Generate SEO-Focused Topic Ideas for Blogs

Blogging and content creation is an important aspect of SEO, but often it can be difficult to come up with topics to write about. We’ve compiled a few different ways to spark creativity and generate strong blog topics based on strategic keyword review.

Everything You Need to Know About Google’s BERT Update

On October 27th, 2019, Google rolled out a new technology called BERT— a change to Search, it claims, is one of the most significant algorithm updates made by Google ever.

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