Schema for SEO: Best Practices, Tools, and More
Leveraging schema markup is an essential step in SEO and helps search engines better understand the content that’s on your website.
9 Intelligent SEO Tips for Higher Education Marketing
Attracting prospective students to higher education institutions is more challenging than ever. Every aspect requires careful strategy, from reaching out to students, inspiring them to explore educational opportunities, and guiding them through enrollment.
This article provides actionable …
A History of Google’s Core Algorithm Updates
These days, it can be hard to keep up with the seemingly endless Google’s Algorithm updates. It’s as if they’ve started doing their best Oprah impression: “You get an update! You get an update!”
The Intersection of AI and Search: Why You Need Artificial Intelligence to Win in SEO
There’s always a bounty of opportunity and advancements in the search industry, but there’s also a paradox: the more room for growth, the harder it is to accomplish your goals.
How Your Company Can Utilize Google Analytics Dashboards
Google Analytics is a powerful tool that allows businesses to track all user data and behaviors that come through to their website. But…it’s a lot of information to take in.
Uncovering UX (Part 4): Best Practices for E-commerce and Retail
UX is extremely important for e-commerce sites–and is shown to have a direct impact on revenue and sales. If a customer finds the checkout experience confusing or frustrating, they could abandon their carts, causing you to miss out on a purchase.
Uncovering UX (Part 3): Best Practices for Lead Generation
Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale.