How Your Company Can Utilize Google Analytics Dashboards
Google Analytics is a powerful tool that allows businesses to track all user data and behaviors that come through to their website. But…it’s a lot of information to take in.
Shooting for Success: BEEFing Up Your Marketing Reporting Calls
Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.
We shot, and we shot, and we shot.
Uncovering UX (Part 4): Best Practices for E-commerce and Retail
UX is extremely important for e-commerce sites–and is shown to have a direct impact on revenue and sales. If a customer finds the checkout experience confusing or frustrating, they could abandon their carts, causing you to miss out on a purchase.
Uncovering UX (Part 3): Best Practices for Lead Generation
Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale.
Uncovering UX (Part 2): Optimizing User Experience for Travel Sites
Surprisingly enough, going on vacation can actually be one of the most stressful times of the year. Finding tickets, hotel reservations, creating day-to-day plans to make sure not a moment is wasted…it can certainly make you feel like you need a vacation, and that’s not even mentioning …
3 Steps to a Successful Site Health Audit
Getting a new client or starting on a new account is an exciting opportunity. It’s easy to get lost in the excitement to try and make a difference immediately. But jumping in head first usually results in troubles––you know the old saying about counting your carts before your horse eggs …
5 Reasons “Google My Business” Should Be Your Small Business’s First Step in Digital Marketing
If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.