A potential customer searching for “pizza delivery” exhibits different intent from someone searching “best pizza restaurants.” One signals immediate purchasing intent, while the other indicates browsing behavior. Yet businesses persist with uniform SEO strategies, missing opportunities to connect …
If you’re a Chicago Cubs fan or even just a casual fan of baseball, you probably heard about what happened to the team in the summer of 2021. In what has become one of the worst days in recent memory for fans, the Cubs traded away nearly every superstar player they had. Kris Bryant, Anthony Rizzo, …
Is it just us, or did 2021 go by really fast?
A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update.
On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s …
Many of our prospective clients approach us with the same problem: their websites can’t manage to rank highly on search engines despite their best efforts.
Rolling out quality ads is like going up to bat in a baseball game.
