Google’s SEO Surprise: About the November 2021 Core Update
A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update.
How Author Bios Strengthen E-E-A-T for SEO
Even with impeccable content and strategic SEO, many neglect a powerful tactic: author biographies. Often underappreciated, author bios are not mere formalities but pivotal assets.
Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on …
Facebook Is Rebranding – Should My Business?
On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s …
5 Common SEO Mistakes to Avoid
Many of our prospective clients approach us with the same problem: their websites can’t manage to rank highly on search engines despite their best efforts.
Google’s 3 Strikes: How to Keep Your Ads Safe
Rolling out quality ads is like going up to bat in a baseball game.
Perfect Search Wins TWO Vega Awards!
We’re so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign.
23 Google Ranking Factors You Should Know About
It’s speculated that over 200 different ranking factors determine a site’s performance on Google’s search engine results page (SERP). Some of these factors, such as domain authority, user experience, and click-through rate, are incredibly important to your page’s performance on the Google SERP.