If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.
Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated.
Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO …
Earlier this year, Google announced that “page experience” is now a ranking signal for search results. This means that the practice of user experience, or UX, is paramount to an effective SEO strategy. For news and content sites specifically, it’s crucial to create a frictionless experience for …
When it comes to ensuring that your site is in tip-top shape, one of the cornerstones of technical SEO is optimizing your site’s internal linking. Internal links connect your content and give search engines an understanding of the structure of your website.
Having a fine-tuned backlink profile is an important part of maintaining site health while establishing domain and page authority. This is an often overlooked aspect of SEO that should not be discounted.
Every business owner understands the importance of knowing your competitors and what they are doing well or not well within your industry. But, how does that translate online? And what does that mean for their organic presence online?
Here at Perfect Search, we’ve been taking notes on how the current global pandemic has affected SEO and what you can do to combat problems that have arisen as a result of the current crisis. We’ve compiled solutions and information on just about everything you need to know about how COVID-19 is …
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