Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

It usually boils down to decision-makers who fail to understand how …

Your Page SEO Guide (Part 2): What is Off-Page SEO?

When it comes to SEO, we tend to define optimizations by what we can do directly on our websites or those of our clients. Sometimes, however, you can achieve more of the results you’re looking for by working off-page.

Our Guide to On-Page SEO Pt I: 10 Ways to Optimize Your Site for the SERP

Search engine optimization (SEO) is an essential part of any digital marketing strategy and today we’re bringing you an online resource to detail the basics of on-page SEO.

A Guide to Optimizing Your Podcast for SEO

If you’re a business owner with a podcast, you’re most likely looking to increase the number of listens and downloads your episodes get. Making sure your podcast is receiving organic traffic is a great way to increase overall visibility of your show. Here is our guide to optimizing your podcast …

An Abridged History of SEO

Over the past two decades, search engine optimization tools and marketing strategies have evolved alongside the internet and its users. Progress made with SEO years ago still informs choices marketers make today. Let’s take a closer look at the past to sharpen our vision of what SEO is now.

5 Local SEO Best Practices Your Business Needs to Follow

Do you have a small business or a company with multiple brick-and-mortar locations? If so, it’s imperative that you’re actively optimizing your website using local SEO strategies. Local SEO tactics include everything from claiming a business listing to managing online ratings and reviews.

Your Guide to Voice Search for 2019

The digital marketing landscape is in a constant state of change, and with the growing popularity of smart devices like Alexa and Google Home, voice search has become increasingly important for digital marketing strategies.

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