2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.
With more and more features updating Facebook and Twitter every few months, it’s clear that the platforms want to move far beyond their original missions. In fact, it seems as if both Facebook and Twitter are striving to become the one all-encompassing social media platform to end all platforms. And yet, by doing so, they’re becoming more and more similar to each other.

Social media is great for many things: staying on top of world news, watching videos of very cute owls, and letting your grandma keep tabs on you. But did you know that social media can also help with your SEO?

At the beginning of 2015, Pinterest announced the implementation of their Promoted Pins program after several months in beta. Here are some reasons to consider using Promoted Pins for your business.
Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.
After receiving negative feedback from users about promotional posts, Facebook has stated that they will be decreasing overly-promotional posts in users’ News Feeds starting this month. This will drastically change social media marketing strategies since promotional posts often serve as free advertising opportunities for businesses.
Keeping up with trends in the digital marketing industry may not be on your agenda, but consider the following steps to enhance your online presence, gain more followers, increase revenue, and build brand awareness.

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