Romancing Bing: How to Cater to 30% of the Market Share
Stop overlooking Bing. Customize your SEO and PPC practices to ensure a Bing user is never the one that got away.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Always Be Testing: How Useful are Google AdWords Drafts and Experiments?
Always be testing. That should be every digital marketer’s motto. After all, almost every part of digital marketing can be tested.
Perfect Search Media Internviews: Winter 2018
We’re swooning over our winter interns. Check out their intern interviews—ahem, internviews—and you’ll be swooning, too.
What’s the Deal with the New Google Search Console?
There’s a new Search Console in town. Whether you’re an SEO fanatic or not, you should be paying attention to this update.
Our 5 Picks for the Top SEO Trends of 2018
February is upon us. No, we won’t be discussing the Olympics or the Oscars. Instead, it’s time to dive into our picks for the 5 biggest SEO trends of 2018.
A Quick Guide to Competitor Campaigns for Education
The technical and online education space is competitive. Find out how you can stand out of the crowd with competitor campaigns.