Your Guide to Google Analytics’ New Cross Device Tracking and Reporting
Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.
6 Key Issues in Higher Ed PPC Ads
Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
Diving into the New & Improved Facebook Analytics
Facebook Analytics got a facelift a few months back—but it might still be new to you. Still getting a hang of it? Read on.
The Good and the Bad: How to Respond to Customer Reviews
It’s no question that customer reviews are important in helping other potential customers make decisions.
Core Values are a Labor of Love: How Your Business Can Create Them
Core values permeate our office, our relationships, and our sales process. Suffice it to say, our core values are very important to us
What the General Data Protection Regulation Really Means for You
Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs. The General Data Protection Regulation
Missed the Google Marketing Live Keynote? Here’s What You Need to Know
If you missed the keynote, here’s the rundown of Google’s biggest announcements on features that will be available to your business soon.