Reuse and Recycle: How to Repurpose Old Content and Remarket to Old Customers
Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.
Target Audience: Jim McMillen, Sales and Marketing Consultant
Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
How to Optimize Your Online Presence When Looking for a Job
Here are 5 handy tips on how to optimize your online presence when searching for a new job. If you follow these guidelines, you’ll boost your chances of hearing back from your potential dream job.
Why You Need to Regularly Crawl Your Website’s XML Sitemap
Don’t be frightened by what’s hiding in your site’s XML sitemap. Here are 3 reasons why you need to regularly crawl the sitemap.
3 Lessons from Successful User Generated Content Campaigns
These days digital marketing is just as much “by the people,” as it is “for the people.” Just because the internet didn’t exist in Abe Lincoln’s time doesn’t mean it doesn’t apply.
5 SEO Lessons from Game of Thrones
Spoiler alert! Recent GoT plot points and important SEO tips are within. So if you’re like Jon Snow and know nothing (about digital marketing), read on at your own risk.
Perfect Search Honored on the 2017 Inc. 5000 List
Big. News. We joined the Inc. 5000!