Team Member Spotlight: Emily Lutz
The newest member of the Perfect Search family, Emily Lutz, used to be a zookeeper and now she’s joined the wild, wild world of digital marketing. Get to know Emily!
Components of a Successful Marketing Agency Reporting Call
Communication is key to working with a marketing agency, and reporting calls are a great way to review campaign performance and make informed decisions. But how do you know what approach is best for your business? Read on to discover the ideal frequency and length of reporting calls, how to plan extra time for special projects, and the importance of informative and useful dashboards and reports, and more.
3 Business Development Tips to Start 2018 Off Strong
It’s a new year. It’s a time to wear more layers for your commute, pay attention to the increasingly important NFL games, and ensure your business is set up for 2018. Whether you’re B2B or B2C, a strong business development strategy is integral to success. I’ve compiled some business development tips to help you start
Your Super Handy, Mostly Comprehensive Guide to the RFP Process
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
How to Align Your E-Commerce Strategy with the Buyer’s Journey [Infographic]
Revamping your e-commerce advertising strategy? This infographic will serve as a guide to the buyer’s journey and why it’s so important to align your strategy with this classic marketing concept. Don’t strain your precious eyeballs. Click to enlarge the infographic below! — In the infographic zone? Check out all of our infographics.
A Review of 2017’s Best “Year in Review” Compilations
It’s time to reflect on the year past. Sometimes, our favorite websites and apps do the reflecting for us. That’s where the Year in Review feature comes in.
How the 70/30 Principle Can Improve Your Sales Funnel & Digital Marketing Strategy
If there were an award for the most ignored concept in sales, listening to one’s audience would be a top contender. While most people think of salespeople as being big talkers, the best listeners are often the most successful.