Everything You Need to Know about Google Chrome’s Ad Blocker
Google’s rolling out a Chrome ad blocker. Find out what you should expect from this important–and surprising–update.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
5 Ways to Spice Up Your Business’ Facebook Ad Copy
Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new.
Why Your Business Should Explore Conversational Marketing
While the days of typing in specific queries into a search engine and perusing the SERP are far from being over, consumers today want simplicity and ease when getting answers to their questions. That’s where conversational marketing comes in.
Perfect Search Wins an AVA Award!
We’re so excited to announce that Perfect Search won a 2018 AVA award for outstanding digital marketing campaign. The AVA Digital Awards recognize work by professionals and agencies in the digital communication industry. Entries are judged by the Association of Marketing and Communication Professionals. Perfect Search received a gold award for our work in digital
Team Member Spotlight: Emily Lutz
The newest member of the Perfect Search family, Emily Lutz, used to be a zookeeper and now she’s joined the wild, wild world of digital marketing. Get to know Emily!
3 Business Development Tips to Start 2018 Off Strong
It’s a new year. It’s a time to wear more layers for your commute, pay attention to the increasingly important NFL games, and ensure your business is set up for 2018. Whether you’re B2B or B2C, a strong business development strategy is integral to success. I’ve compiled some business development tips to help you start