Using the New and Improved Lookalike Audiences on Facebook Analytics

Lookalike Audiences – a lot like cloning your most desirable customers (but without those nasty, Jurassic Park style side effects). What does Facebook’s recently-added value-based tool mean for your business? 

What is Semantic Search and How Can You Use It to Optimize for User Intent?

Content has always been king–but semantic search makes content creation for user intent even more important. Discover what semantic search is and why it matters for your website.

Team Member Spotlight: Drew Gorenz

Let’s get to know Drew Gorenz. He isn’t just a first rate Analyst of Search and Social Strategy, he’s an aspiring Halloween-themed burrito restaurant owner.

A Quick Overview of the New AdWords Experience

Since we’re Premier Google Partners and have access to the beta (#humblebrag, #sorrynotsorry), we’ll fill you in on the new AdWords interface. 

The Sales Cycle that Never Ends: Finishing Strong in the Education Funnel (Part 2)

If you’ve already studied up on the early stages of the higher education sales funnel, you’re ready to hit the books on achieving your end goals. Class is now in session.

The Sales Cycle That Never Ends: Getting the Best Marketing Return for Higher Education (Part 1)

Besides looking up shark facts, prospective students are also using their access to information to search for colleges–and they’re starting those searches early. 

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