CPR for Email Marketing: How to Rethink Gmail Marketing
While we bid farewell to the content scanning style of marketing, we have not lost the gift of email marketing itself. Find out how your Gmail marketing strategy can grow from this shift.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Monitoring Site Speed: Why Google Cares and You Should, Too
Nearly 50% of users expect your site to load in less than two seconds. Let’s talk about site speed—there’s no time to waste.
The Big Data Buffet: How to Analyze Metrics Effectively
So you have metrics. What now? These big data portion control tips will leave your business feeling full of insight (without having to loosen your belt).
Team Member Spotlight: Ben Temple
Business Development Associate Ben Temple’s childhood dream job was becoming a dump truck driver. Clearly, his career path took a turn—and we’re glad to have him.
Perfect Search Media Internviews: Fall 2017
The Fall 2017 Perfect Search Junior Analysts (and Junior Copywriter!) are gifts from the intern gods. We’re obsessed with them—and we know you will be, too.
What You Can Learn About Copywriting from Journalists
Journalists assume their readers are busy and have other priorities. You should too. Learn how to steal newspapers’ best practices for easy-to-read valuable content that retains readers and builds an audience for your brand.