Team Member Spotlight: Ben Temple
Business Development Associate Ben Temple’s childhood dream job was becoming a dump truck driver. Clearly, his career path took a turn—and we’re glad to have him.
Shooting for Success: BEEFing Up Your Marketing Reporting Calls
To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes.
As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.
Perfect Search Media Internviews: Fall 2017
The Fall 2017 Perfect Search Junior Analysts (and Junior Copywriter!) are gifts from the intern gods. We’re obsessed with them—and we know you will be, too.
What You Can Learn About Copywriting from Journalists
Journalists assume their readers are busy and have other priorities. You should too. Learn how to steal newspapers’ best practices for easy-to-read valuable content that retains readers and builds an audience for your brand.
Why Social Psychology Can Boost Your E-Commerce Advertising Strategies
There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.
How to Improve Your Backlink Profile Through Unlinked Brand Mentions
While link building can take precious time and resources, there’s a simple way you can build your backlink profile—without taking over your whole to-do list.
What You Need to Know About the AdWords Daily Budget Update
AdWords campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.