Perfect Search Wins 2 MarCom Awards!
It’s awards season. Okay, the Oscars aren’t for a while—but Perfect Search won two (!) MarCom Awards.
Components of a Successful Marketing Agency Reporting Call
Communication is key to working with a marketing agency, and reporting calls are a great way to review campaign performance and make informed decisions. But how do you know what approach is best for your business? Read on to discover the ideal frequency and length of reporting calls, how to plan extra time for special projects, and the importance of informative and useful dashboards and reports, and more.
Our Top 5 SEO Tools & Software Recommendations
Some might argue that a carpenter is only as good as his tools. While I might not plan on repairing a roof anytime soon, I’ve explored my fair share of search engine optimization tools.
4 PPC Strategies Your E-Commerce Business Needs to Test in Q4
Q4 is upon us. Read on for 4 e-commerce PPC tips that are sure to make this holiday season the most wonderful time of the year.
Team Member Spotlight: Stephanie Castillo
Superb SEO skills + a knack for coming up with Game of Thrones spinoff shows = SEO & Content Analyst Stephanie Castillo.
Why (Well-Designed!) Case Studies Can Boost Your Sales Strategy
Well-designed case studies make good case studies great. Wondering what a well-designed case study entails?
Machine Learning is Changing AdWords—Here’s How You Should Adjust
The improvements in machine learning has led Google to update some foundational settings that advertisers must adjust to: ad creation, ad rotation, and bidding.