How Author Bios Add E-E-A-T Signals to Blog Posts

Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.

Why Social Psychology Can Boost Your E-Commerce Advertising Strategies

There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.

How to Improve Your Backlink Profile Through Unlinked Brand Mentions

While link building can take precious time and resources, there’s a simple way you can build your backlink profile—without taking over your whole to-do list. 

What You Need to Know About the AdWords Daily Budget Update

AdWords campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.

A CEO’s Experience at the 2017 Inc. 5000 Conference

I was fortunate to attend the Inc. 5000 conference in Palm Desert, California. It was a privilege to hear from inspiring speakers and meet accomplished, creative entrepreneurs.

Perfect Search Wins 2 MarCom Awards!

It’s awards season. Okay, the Oscars aren’t for a while—but Perfect Search won two (!) MarCom Awards.

Our Top 5 SEO Tools & Software Recommendations

Some might argue that a carpenter is only as good as his tools. While I might not plan on repairing a roof anytime soon, I’ve explored my fair share of search engine optimization tools.

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