Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.
There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.
While link building can take precious time and resources, there’s a simple way you can build your backlink profile—without taking over your whole to-do list.
AdWords campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.
I was fortunate to attend the Inc. 5000 conference in Palm Desert, California. It was a privilege to hear from inspiring speakers and meet accomplished, creative entrepreneurs.
It’s awards season. Okay, the Oscars aren’t for a while—but Perfect Search won two (!) MarCom Awards.
Some might argue that a carpenter is only as good as his tools. While I might not plan on repairing a roof anytime soon, I’ve explored my fair share of search engine optimization tools.
