The 5 Things You Better Be Doing Now in Your Responsive Search Ad Strategy

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

The Sales Cycle that Never Ends: Finishing Strong in the Education Funnel (Part 2)

If you’ve already studied up on the early stages of the higher education sales funnel, you’re ready to hit the books on achieving your end goals. Class is now in session.

The Sales Cycle That Never Ends: Getting the Best Marketing Return for Higher Education (Part 1)

Besides looking up shark facts, prospective students are also using their access to information to search for colleges–and they’re starting those searches early. 

Perfect Search Wins 2 dotCOMM Awards!

Perfect Search Media won two (yep, count ’em–two!) dotCOMM awards. 

Perfect Search Media Internviews: Summer 2017 Part II

Like any summer blockbuster, there’s always a sequel. If you’ve already read this summer’s Internviews Part I, then you’re all set for Part II! 

Perfect Search Media Internviews: Summer 2017 Part I

Forget all those summer superhero blockbusters. The biggest hit of the season has finally arrived: Perfect Search Internviews!

Why Your Business Should Test the New Posts on Google Feature

Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in. Find out how you can use Posts on Google to promote your business.

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