How Author Bios Add E-E-A-T Signals to Blog Posts

Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.

4 PPC Strategies Your E-Commerce Business Needs to Test in Q4

Q4 is upon us. Read on for 4 e-commerce PPC tips that are sure to make this holiday season the most wonderful time of the year.

Team Member Spotlight: Stephanie Castillo

Superb SEO skills + a knack for coming up with Game of Thrones spinoff shows = SEO & Content Analyst Stephanie Castillo.

Why (Well-Designed!) Case Studies Can Boost Your Sales Strategy

Well-designed case studies make good case studies great. Wondering what a well-designed case study entails?

Machine Learning is Changing AdWords—Here’s How You Should Adjust

The improvements in machine learning has led Google to update some foundational settings that advertisers must adjust to: ad creation, ad rotation, and bidding.

3 Experts Share How Marketing for Higher Education Has Transformed

The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.

How Your B2B Organization Can Improve Client Retention

Wondering how you can increase your client relationships and retain B2B clients? We’ve identified two effective ways your B2B business can build its retention muscles.

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