Social media platforms are no longer solely spaces for updating friends and sharing photos. These digital channels now serve a much greater purpose: they function as virtual shopping malls where browsing and buying merge seamlessly. Recent GoDaddy research reveals that 79% of Millennials and 80% of Gen Z consumers make purchases through social media commerce.
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
Revamping your e-commerce advertising strategy? This infographic will serve as a guide to the buyer’s journey and why it’s so important to align your strategy with this classic marketing concept. Don’t strain your precious eyeballs. Click to enlarge the infographic below! — In the infographic zone? Check out all of our infographics.
It’s time to reflect on the year past. Sometimes, our favorite websites and apps do the reflecting for us. That’s where the Year in Review feature comes in.
If there were an award for the most ignored concept in sales, listening to one’s audience would be a top contender. While most people think of salespeople as being big talkers, the best listeners are often the most successful.
Tell your visitors where to go and what to do with well-crafted calls-to-action on your website. These statistics and tips will help you get results.
With 2018 fast approaching, our Director of SEO & Content Justin McIntyre is here to help us brush up on Google’s impending mobile-first index.
