Machine Learning is Changing AdWords—Here’s How You Should Adjust
The improvements in machine learning has led Google to update some foundational settings that advertisers must adjust to: ad creation, ad rotation, and bidding.
Shooting for Success: BEEFing Up Your Marketing Reporting Calls
To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes.
As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.
3 Experts Share How Marketing for Higher Education Has Transformed
The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.
How Your B2B Organization Can Improve Client Retention
Wondering how you can increase your client relationships and retain B2B clients? We’ve identified two effective ways your B2B business can build its retention muscles.
Team Member Spotlight: Courtney Culligan
So you’ve already been re-introduced to the pumpkin spice latte. But have you met Courtney Culligan?
Reuse and Recycle: How to Repurpose Old Content and Remarket to Old Customers
Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.
How to Optimize Your Online Presence When Looking for a Job
Here are 5 handy tips on how to optimize your online presence when searching for a new job. If you follow these guidelines, you’ll boost your chances of hearing back from your potential dream job.