Why You Need to Regularly Crawl Your Website’s XML Sitemap
Don’t be frightened by what’s hiding in your site’s XML sitemap. Here are 3 reasons why you need to regularly crawl the sitemap.
Shooting for Success: BEEFing Up Your Marketing Reporting Calls
To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes.
As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.
3 Lessons from Successful User Generated Content Campaigns
These days digital marketing is just as much “by the people,” as it is “for the people.” Just because the internet didn’t exist in Abe Lincoln’s time doesn’t mean it doesn’t apply.
5 SEO Lessons from Game of Thrones
Spoiler alert! Recent GoT plot points and important SEO tips are within. So if you’re like Jon Snow and know nothing (about digital marketing), read on at your own risk.
Perfect Search Honored on the 2017 Inc. 5000 List
Big. News. We joined the Inc. 5000!
Using the New and Improved Lookalike Audiences on Facebook Analytics
Lookalike Audiences – a lot like cloning your most desirable customers (but without those nasty, Jurassic Park style side effects). What does Facebook’s recently-added value-based tool mean for your business?
What is Semantic Search and How Can You Use It to Optimize for User Intent?
Content has always been king–but semantic search makes content creation for user intent even more important. Discover what semantic search is and why it matters for your website.