How Author Bios Add E-E-A-T Signals to Blog Posts

Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.

Team Member Spotlight: Courtney Culligan

So you’ve already been re-introduced to the pumpkin spice latte. But have you met Courtney Culligan? 

Reuse and Recycle: How to Repurpose Old Content and Remarket to Old Customers

Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.

How to Optimize Your Online Presence When Looking for a Job

Here are 5 handy tips on how to optimize your online presence when searching for a new job. If you follow these guidelines, you’ll boost your chances of hearing back from your potential dream job.

Why You Need to Regularly Crawl Your Website’s XML Sitemap

Don’t be frightened by what’s hiding in your site’s XML sitemap. Here are 3 reasons why you need to regularly crawl the sitemap.  

3 Lessons from Successful User Generated Content Campaigns

These days digital marketing is just as much “by the people,” as it is “for the people.” Just because the internet didn’t exist in Abe Lincoln’s time doesn’t mean it doesn’t apply.

5 SEO Lessons from Game of Thrones

Spoiler alert! Recent GoT plot points and important SEO tips are within. So if you’re like Jon Snow and know nothing (about digital marketing), read on at your own risk.

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