The Top Conversion Goals for Association Marketing Leaders

Starting a new marketing position with an association can be intimidating, even for leaders with plenty of experience. Learn more about the conversion goals your marketing plan must cover.

The Chicago Cubs Are Just Like Digital Marketing

What does the Chicago Cubs’ problematic 2021 season have in common with digital marketing? More than you might expect!

The Top 5 B2C Digital Marketing Trends of 2022

Is it just us, or did 2021 go by really fast?  Although it’s hard to believe this year is almost complete, digital professionals the world over have begun to discuss what will happen during the next one—and we’re no exception. Here are some of the top 5 B2C digital marketing trends to watch out for in

Perfect Search Media Named a 2021 Clutch Global Leader

We’re proud to announce that Perfect Search Media has been named a Global Leader on Clutch’s 2021 list of the world’s top 1000 companies! “To be selected as a Clutch Global Leader is proof positive of the stellar work we do at Perfect Search Media. We pride ourselves on delivering only quality work to our

Google’s SEO Surprise: About the November 2021 Core Update

A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update.  Keep reading to learn everything we know about this update, how it differs from other updates this year, and what its effects can mean for you and your websites. What Is the November 2021 Core Update? 

Marketing for Associations: PPC Strategies and Best Practices

Even with limited budgets, associations can develop effective marketing strategies to promote their wide range of offerings–from membership to events. Learn the most important strategies, here.

Team Member Spotlight: Rachel Zetzman

It’s time to get to know Perfect Search Media’s Search and Social Advertising Analyst Rachel Zetzman! 1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? My favorite part of my job is onboarding new clients, learning about their business, and creating new strategies for their accounts.

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