How to Evaluate Your Marketing Agency and In-House Team for Better Results
Read on to discover six key areas every marketing leader should evaluate—and the questions they need to ask themselves and their team.
How to Improve Performance Max Ad Campaign Performance
Ready to improve your Performance Max campaign performance? Check out best practices, bidding strategies, and advice on when to bring in external help.
How to Solve the 6 Most Common Marketing Challenges as a New Team Leader
Becoming a team or departmental leader is a rite of passage for many marketers. It’s a step that requires you to balance the needs of your team with the demands of your organization. In this blog post, we explore six of the most common challenges new marketing leaders face and how to overcome them. 1.
Benchmark Marketing: A Painless Framework for Setting KPIs That Work for You
Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to replicate throughout your campaigns. Key performance indicators (KPIs)
Beyond the First 90 Days: A Marketing Plan for Your First Year
So you got through your first 90 days on the job. Now what? Learn how to create your 1-year marketing plan to finish your 365th day.
Target Audience: Jim McMillen, Sales and Marketing Consultant
Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
How to Effectively Manage a Fully Remote Marketing Team
Love it or hate it, working from home is here to stay. A recent study by data scientists at The Ladders found that 25% of professional jobs in North America will be fully remote by the end of 2022 – and that percentage is only expected to grow. In other words, remote team management will