Frequency Caps for Facebook Ads: What Are They and How Should You Set Them?

If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads, because your ad was shown to the same person too many times. Luckily, there’s a way to prevent this and lower your Facebook ad frequency. And the answer lies in mastering Frequency caps for

Perfect Search Wins TWO Vega Awards!

We’re so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign.  The Vega Digital Awards recognize work by professionals and agencies in the international digital communication industry. Entries are judged by experienced, senior-level digital media professionals drawn from many nations.  Perfect Search received a gold award for our

Key Elements of Successful B2B Marketing Strategies

Business-to-business marketing communications require unique strategies to ensure success. Discover how to build effective B2B marketing strategies here.

Your Guide to YouTube Advertising

If your brand is not on YouTube, you are missing out on a huge portion of the worldwide audience. Learn how to create and optimize your ads on YouTube here!

23 Google Ranking Factors You Should Know About

Understanding what’s behind Google’s algorithm for ranking pages on its SERP is essential to your SEO strategy. Check our list of lesser-known ranking factors here.

What Is The Difference Between Retargeting and Remarketing?

Remarketing and retargeting are essential ad tools for reminding potential customers about your business. Learn the difference between the two and how to apply both strategies with this blog!

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