Building an SEO Team: 4 Tips from Marketing Experts
This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.
Economic Trends in PPC Competition and Costs per Click
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Target Audience: Emily McMahon, AVP of Digital Marketing at Eduvantis
Target Audience is back!
This month, the Associate Vice President of Digital Marketing at Eduvantis Emily McMahon spoke with us about her expert industry insights, advice for emerging marketing leaders, and deep love for Star Trek.
Team Member Spotlight: Andrew Frey
Senior Account Executive Andrew Frey has been with Perfect Search for more than four years. Get to know him better in our latest Employee Spotlight!
The Ultimate PPC Marketing Checklist (2022)
Even though Q1 is almost over, it’s never too late to check in on your digital marketing best practices. And when we say check in on, we actually mean check off. As in a series of checkmarks. As in a checklist. That’s right! Prepare yourself for yet another digital marketing checklist à la PSM. In
Target Audience: Jennifer Schaff, Director of Marketing and Sales at AMTA
Welcome to another edition of Target Audience, Perfect Search Media’s marketing interview series! This month, Jennifer Schaff, Director of Marketing and Sales at the American Massage Therapy Association (AMTA), spoke with us about her industry insights, annoyance at “taking things offline,” and love of classical music. Jennifer Schaff’s Marketing Insights How did you become the
Team Member Spotlight: Ayesha Goswamy
Meet Ayesha Goswamy, Perfect Search Media’s Search and Social Analyst!