In my 15+ years working in digital media sales, I’ve talked to a lot of decision-makers. Through these conversations, I’ve learned a lot about what these CEOs and CMOs are looking for in their digital agency.
To offset the chances of missing those important in-game opportunities after a foul (and to offset the embarrassing taunts of the seemingly prodigal players) the coaches taught us BEEF. It’s a silly acronym that resonated deeply and helped me improve my chances of adding points for the team under the pressure of watchful eyes.
As I’ve grown, I’ve noticed how BEEF can be applied to so many areas of life, especially work and reporting calls by a marketing team. Let me tell you how.
Read on to discover six key areas every marketing leader should evaluate—and the questions they need to ask themselves and their team.
Becoming a team or departmental leader is a rite of passage for many marketers. It’s a step that requires you to balance the needs of your team with the demands of your organization. In this blog post, we explore six of the most common challenges new marketing leaders face and how to overcome them. 1.
Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to replicate throughout your campaigns. Key performance indicators (KPIs)
So you got through your first 90 days on the job. Now what? Learn how to create your 1-year marketing plan to finish your 365th day.
Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
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