Learn about issues that higher education marketers, program coordinators, and school department heads encounter when trying to increase college enrollment.
Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Between the increasing velocity of chatbot adoption, the confusion about AI’s capacity for quality, and the fear and uncertainty stemming from economic decline—writers are between a rock and a hard place.
Are you a creator who worries about competing with generative AI? Leverage the following tips to future-proof your writing career.
SEO is a never-ending climb and marketers must stay vigilant with their efforts. Google’s search developers are constantly working on making the metaphorical mountain even bigger by releasing updates several times every year, often shifting the SEO landscape drastically and reimagining how domains and URLs are valued and ranked. If you decide to try and go with the one-and-done SEO approach, you’ll find yourself behind as your optimizations will inevitably become outdated.
Perfect Search is truly humbled to be recognized for excellence by the Audio Visual Arts (AVA) Awards! Review the award-winning work that earned us platinum and gold trophies.
Explore the alluring, yet potentially dangerous world of using ChatGPT for SEO content. We discuss the risks of using ChatGPT, review Google’s position, consider limitations, and identify the wisest ways to keep your hats white using AI+SEO.
It’s surprisingly easy to come up with digital marketing valentines. So we went for it. Enjoy!
