How Author Bios Add E-E-A-T Signals to Blog Posts

Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated. Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on the table. Let’s uncover the influence of author bios on E-E-A-T and its role in maximizing SEO potential.

Semantic Search: Why Search Intent Matters for SEO

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why? Enter: semantic search. Keep reading to learn more about semantic search, how long it’s been around, and why it still matters today for search engines and SEOs. What Is Semantic Search? Semantic search is all

The 5 Things You Better Be Doing Now in Your Responsive Search Ad Strategy

To put it in the words of the great Hilary Duff, expanded text ads are so yesterday. This makes your RSA strategy especially relevant. Follow these tips and you could make your ads cheaper by the dozen.

An SEO FAQ: The 5 Most Common SEO Questions We Get from Clients

We love SEO—but we understand that not everyone is an expert. Check out these 5 common questions we get a lot from clients.

The 3 Factors Decision-Makers Are Looking For in an Agency Partner

In my 15+ years working in digital media sales, I’ve talked to a lot of decision-makers. Through these conversations, I’ve learned a lot about what these CEOs and CMOs are looking for in their digital agency.

How to Evaluate Your Marketing Agency and In-House Team for Better Results

Read on to discover six key areas every marketing leader should evaluate—and the questions they need to ask themselves and their team.

How to Solve the 6 Most Common Marketing Challenges as a New Team Leader

Becoming a team or departmental leader is a rite of passage for many marketers. It’s a step that requires you to balance the needs of your team with the demands of your organization. In this blog post, we explore six of the most common challenges new marketing leaders face and how to overcome them. 1.

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