Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to replicate throughout your campaigns. Key performance indicators (KPIs)
So you got through your first 90 days on the job. Now what? Learn how to create your 1-year marketing plan to finish your 365th day.
Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
Love it or hate it, working from home is here to stay. A recent study by data scientists at The Ladders found that 25% of professional jobs in North America will be fully remote by the end of 2022 – and that percentage is only expected to grow. In other words, remote team management will
This month’s Target Audience guest is a bit different than our typical marketing experts, but their leadership and business insights are sure to be valuable to anyone. Kate Selfridge, Director of Demand Growth at Ritual, has a role that’s more marketing-adjacent, but her close collaboration with marketers has provided Kate with a wealth of knowledge
We had just settled in at the office of one of our large New York clients for a day of meetings when someone asked if I remembered the room we were sitting in.
