Semantic Search: Why Search Intent Matters for SEO

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why? Enter: semantic search.  Keep reading to learn more about semantic search, how long it’s been around, and why it still matters today for search engines and SEOs.  What Is Semantic Search?  Semantic search is all

5 Common SEO Mistakes to Avoid

Some websites need a full SEO overhaul. Others are on the right track but have some mistakes. Here are 5 common SEO mistakes to avoid to improve SERP results!

Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it. That’s why two of the Internet’s biggest advertising head honchos, Google and Facebook, have recently rolled out new ad policies for brands targeting minors. Getting impressions

Google’s 3 Strikes: How to Keep Your Ads Safe

Rolling out quality ads is like going up to bat in a baseball game. Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach. No matter the play, your job is all about making the right calls that will help your ads hit every targeted base before

How to Adapt to a Changing Facebook Ads Landscape

Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021. As expected, most users are not opting into cookies, although the change was slow to

Frequency Caps for Facebook Ads: What Are They and How Should You Set Them?

If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads, because your ad was shown to the same person too many times. Luckily, there’s a way to prevent this and lower your Facebook ad frequency. And the answer lies in mastering Frequency caps for

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