Are you curious how the current economic situation affects online advertising costs and competition? Learn why cutting your ad spend in a downturn can be a mistake and how to take advantage of lower CPCs and less crowded markets in this article.
Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to replicate throughout your campaigns. Key performance indicators (KPIs)
Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
Love it or hate it, working from home is here to stay. A recent study by data scientists at The Ladders found that 25% of professional jobs in North America will be fully remote by the end of 2022 – and that percentage is only expected to grow. In other words, remote team management will
This month’s Target Audience guest is a bit different than our typical marketing experts, but their leadership and business insights are sure to be valuable to anyone. Kate Selfridge, Director of Demand Growth at Ritual, has a role that’s more marketing-adjacent, but her close collaboration with marketers has provided Kate with a wealth of knowledge