In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why? Enter: semantic search. Keep reading to learn more about semantic search, how long it’s been around, and why it still matters today for search engines and SEOs. What Is Semantic Search? Semantic search is all
Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it. That’s why two of the Internet’s biggest advertising head honchos, Google and Facebook, have recently rolled out new ad policies for brands targeting minors. Getting impressions
Rolling out quality ads is like going up to bat in a baseball game. Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach. No matter the play, your job is all about making the right calls that will help your ads hit every targeted base before
Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021. As expected, most users are not opting into cookies, although the change was slow to
If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads, because your ad was shown to the same person too many times. Luckily, there’s a way to prevent this and lower your Facebook ad frequency. And the answer lies in mastering Frequency caps for
Ready to Take the Next Step?
Our digital marketing services will take your business to the next level.
Start your journey with a free site audit.