Perfect Search Media Internviews: Winter 2017 Part I
Two things are making this (almost over?) Chicago winter great. 1) The lack of snow. 2) Our fantastic team of Junior Analysts. Get to know our first set of winter interns.
Components of a Successful Marketing Agency Reporting Call
Communication is key to working with a marketing agency, and reporting calls are a great way to review campaign performance and make informed decisions. But how do you know what approach is best for your business? Read on to discover the ideal frequency and length of reporting calls, how to plan extra time for special projects, and the importance of informative and useful dashboards and reports, and more.
How Machine Learning and Natural Language Processing Are Impacting Digital Marketing
Unfamiliar with machine learning and natural language processing? Time to get caught up. These new technologies will transform the digital marketing industry.
5 Common Social Media Mistakes New Companies Make
Don’t be that company with the cringeworthy tweets. If you’re just getting into social media marketing, here’s a primer to make you look like a pro.
Seize the Moment: Google’s Micro-Moments & Your PPC Strategy
To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them.
CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates
Whether you’ve never heard of conversion rate optimization before or you’re a CRO fan like me, discover where your business should try to boost your conversion rates.
Facebook Messenger Ads Have Arrived—Here’s What Your Business Needs to Know
Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.