Top of Funnel Marketing: Why You Can’t Cut Spend on Ads That Don’t Immediately Convert

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

How I Made Spending Time With Friends & Family a Top Priority

Our CEO Ajay revisits his 4 Pillars of Happiness. Are you making time for friends & family? Ajay is.

The Difference Between Local Doorway Pages & Quality Location Pages

What’s the best way to win localized search results? Stay away from duplicate, irrelevant local doorway pages. Look to one-of-a-kind “unicorn” content.

Team Member Spotlight: Kayla Hammersmith

This month, we’re getting to know Kayla Hammersmith, Manager of Copywriting & Content Strategy. Read her spotlight now.

How to Master Micro-Conversions in SEO & PPC

Don’t forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.

How to Ace the AdWords Quality Score

Your AdWords Quality Score is basically a report card that Google gives you. Here’s what goes into your score–and how you can improve it.

Call Off the Search: How to Block URLs From Search Engine Crawlers

Sometimes, it’s necessary to keep certain pages off a search engine results page (SERP) and hidden away in your domain. Is your world shattered yet?

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