How I Made Spending Time With Friends & Family a Top Priority
Our CEO Ajay revisits his 4 Pillars of Happiness. Are you making time for friends & family? Ajay is.
Top of Funnel Marketing: Why You Can’t Cut Spend on Ads That Don’t Immediately Convert
Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
The Difference Between Local Doorway Pages & Quality Location Pages
What’s the best way to win localized search results? Stay away from duplicate, irrelevant local doorway pages. Look to one-of-a-kind “unicorn” content.
Team Member Spotlight: Kayla Hammersmith
This month, we’re getting to know Kayla Hammersmith, Manager of Copywriting & Content Strategy. Read her spotlight now.
How to Master Micro-Conversions in SEO & PPC
Don’t forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.
How to Ace the AdWords Quality Score
Your AdWords Quality Score is basically a report card that Google gives you. Here’s what goes into your score–and how you can improve it.
Call Off the Search: How to Block URLs From Search Engine Crawlers
Sometimes, it’s necessary to keep certain pages off a search engine results page (SERP) and hidden away in your domain. Is your world shattered yet?