Top of Funnel Marketing: Why You Can’t Cut Spend on Ads That Don’t Immediately Convert

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

How Your Business Can Capture the Magic of Q4

‘Tis the season to be jolly–and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.

Once Upon a Time: How PPC Numbers Tell Stories

If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers.

12 Design Terms Even Non-Designers Need to Know

Here’s a handy glossary to help you get acquainted with common design terms. That way, when you’re working with a designer, you don’t spend time exchanging dozens of emails trying to figure out what the other is saying.

4 Simple E-Commerce Tips to Maximize Profit This Holiday Season

While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.

Team Member Spotlight: Quinn Dolan

In our office, there’s only one person who’d come into work after an all-day Bing training session for free Chick-fil-a. It’s time to get to know Quinn Dolan, Analyst of Search & Social.

3 Content Marketing Lessons We Can Learn From Mad Men

The core principles of marketing in Mad Men aren’t very much different from those of modern digital marketing. In fact, a lot of Don Draper’s advertising mantras are still relevant and applicable to content marketing today.

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