How Machine Learning and Natural Language Processing Are Impacting Digital Marketing
Unfamiliar with machine learning and natural language processing? Time to get caught up. These new technologies will transform the digital marketing industry.
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Higher education marketing presents unique challenges. Learn essential tips on optimizing your campaign and increasing enrollments for your school.
5 Common Social Media Mistakes New Companies Make
Don’t be that company with the cringeworthy tweets. If you’re just getting into social media marketing, here’s a primer to make you look like a pro.
Seize the Moment: Google’s Micro-Moments & Your PPC Strategy
To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them.
CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates
Whether you’ve never heard of conversion rate optimization before or you’re a CRO fan like me, discover where your business should try to boost your conversion rates.
Facebook Messenger Ads Have Arrived—Here’s What Your Business Needs to Know
Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.
5 New Year’s Resolutions That I’m Doing—And You Can, Too!
Only 8% of people actually achieve their New Year’s resolutions. Most years I’m in the majority but this year has been different and I want to share my experiences with you.