Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.
The core principles of marketing in Mad Men aren’t very much different from those of modern digital marketing. In fact, a lot of Don Draper’s advertising mantras are still relevant and applicable to content marketing today.
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